The Q3 2020 report from our State of Our Health Syndicated Series is now available for purchase! Eating for Health and Happiness provides an in-depth look at food philosophies in the age of personalized eating. Even though consumers have moved away from the one-size-fits-all diet fads of the 1980’s and 1990’s, they continue to experiment with different eating approaches in high numbers. And so the quest for a rules-based system to guide us toward healthier eating continues unabated. But today’s approaches to eating are less fad and more philosophy, and are geared toward the personal, the experimental, and often have a larger purpose than simple weight loss.
Using qualitative and quantitative methodologies, we explore how consumers balance eating for pleasure and health to develop and act on a healthy diet that feels personalized to their needs. Then we dive into specific eating plans, illuminating both why consumers get involved, what they hope to gain, and what participation actually looks. With our continuous data collection, we are able to profile and compare even niche diet plans.
Market Research for Brand and Product Strategy
State of Our Health is the largest U.S.-based health and wellness tracker, offering an in-depth look at the dynamic landscape of fitness and nutrition among consumers aged 13 and up. Continuous data collection of 1,000 completes per month allows unrivaled ability to track measures across weeks, months, seasons, and years, as well as zero in on specific, hard-to-reach subgroups.
Subscription includes access to this huge dataset via a customized data portal, all quarterly reports, a bundle of research hours, and more. For more information about State of Our Health and becoming a subscriber, click here.