Murphy Research’s State of Our Health (SOOH) series is the largest syndicated health and wellness tracker and has been continuously collecting detailed data on consumer attitudes and behaviors around health, fitness and nutrition since 2018.
State of our Health is used by leading fitness and nutrition brands to provide an in-depth look at this dynamic, ever-changing landscape among teens and adults.Learn More
▸ Insights on Demand | Subscribers gain access to the SOOH portal, allowing you to get insights at the speed your business moves. Explore nutrition, fitness, and mindfulness trends in our proprietary data portal. Save your most important dashboards and subgroups to make reporting fast and easy.
▸ Incredible Depth | SOOH offers incredible depth of insights related to nutrition, fitness, and mindfulness, and is continuously adding new data. The series allows you to delve deeply into subgroups, explore relationships between nutrition and fitness attitudes and behaviors, and keep up to date on key trends for your brand.
▸ Best-in-class Reporting | Our world-class analysts walk you through the data with quarterly and annual reports. A mix of special reports, webinars, and other subscriber benefits keep you abreast of the key trends in these fast changing categories.