Download a sample of our State of Our Health 2022 Annual Trends Report now!


health and fitness insights on demand

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Murphy Research’s State of Our Health (SOOH) series is the largest syndicated health and wellness tracker and has been continuously collecting detailed data on consumer attitudes and behaviors around health, fitness and nutrition since 2018.

State of our Health is used by leading fitness and nutrition brands to provide an in-depth look at this dynamic, ever-changing landscape among teens and adults.

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▸ Insights on Demand |

Subscribers gain access to the SOOH portal, allowing you to get insights at the speed your business moves. Explore nutrition, fitness, and mindfulness trends in our proprietary data portal. Save your most important dashboards and subgroups to make reporting fast and easy.

▸ Incredible Depth |

SOOH offers incredible depth of insights related to nutrition, fitness, and mindfulness, and is continuously adding new data. The series allows you to delve deeply into subgroups, explore relationships between nutrition and fitness attitudes and behaviors, and keep up to date on key trends for your brand.

▸ Best-in-class Reporting |

Our world-class analysts walk you through the data with quarterly and annual reports. A mix of special reports, webinars, and other subscriber benefits keep you abreast of the key trends in these fast changing categories.

2022 Annual Trends |

2021 was a roller coaster year, building on the changes and challenges of 2020, but also giving us a taste of post-pandemic life. This white-paper style report digs into 10 trends from 2021 and what they mean for 2022.

SOOH Q3 2021 |

Our Q3 2021 State of Our Health report explores differences and similarities in the ways men and women approach health, wellness, food, and fitness. We wanted to know what stereotypes had kernels of truth and what myths needed busting, and we certainly found some of both.

Online Fitness Deep Dive 2021 |

After last year’s explosive growth, what does the online fitness landscape look like now? Our Online Fitness Deep Dive 2021 updates and expands on our Online Fitness Deep Dive 2020 report, with trended data for many measures, including brand engagement and performance.

SOOH Q2 2021 |

More Americans than ever are incorporating mindfulness practices into their lives, from breathing exercises to meditation to app-based exercises. Already an active trend space, mindfulness saw accelerated growth during the pandemic as Americans sought new ways to cope with the challenges of the past year.


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