Murphy Research’s State of Our Health (SOOH) series is the largest syndicated health and wellness tracker and has been continuously collecting detailed data on consumer attitudes and behaviors around health, fitness and nutrition since 2018.
State of our Health is used by leading fitness and nutrition brands to provide an in-depth look at this dynamic, ever-changing landscape among teens and adults.Learn More
The COVID pandemic reshaped many of our lives over the past year, sometimes for the worse, but sometimes for the better. Join us in this white paper style report as we review the top trends in health engagement, fitness, food, and mindfulness that defined 2020, and what they mean for the future.
For Q4, we look at health and wellness among emerging consumers, exploring fitness, nutrition, and wellness among teens and young adults - otherwise known as Gen Z. Besides being highly connected and tech savvy, Gen Z also has had far more education about health, nutrition, and fitness than previous generations, including Millennials.
Q3’s report provides an in-depth look at food philosophies in the age of personalized eating. Even though consumers have moved away from the one-size-fits-all diet fads of the 1980’s and 1990’s, they continue to experiment with different eating approaches in high numbers.