The Fitness World of Gen X

The Fitness World of Gen X

In This Episode: Chuck Murphy and Sarah Marion take a deep dive into the fitness habits, struggles, and differences of Gen X. They discuss what they are into, trends they are seeing, and how best to serve them moving forward. Key Takeaways: Gen X is less likely to...
Post-Pandemic Fitness Experimentation

Post-Pandemic Fitness Experimentation

Fitness routines and the new normal This past third quarter marks the most normal consumers have felt since pre-pandemic regarding work, social life, eating, and exercising. But what’s normal now is not the same as 2019. Many, if not most, Americans experienced major...
Online Fitness and the Return to the Gym

Online Fitness and the Return to the Gym

Two Years makes a lot of difference When we conducted our first annual Online Fitness Deep Dive study in 2020, news headlines were declaring that Peloton had killed the gym. We’re now on our third wave of the online fitness tracker, and the headlines have completely...
Where Do Consumers Stand On Sustainability?

Where Do Consumers Stand On Sustainability?

In This Episode: The call for a new, more conscious capitalism is coming from grassroots movements and from business leaders themselves. Consumers are more willing than ever to pay it forward and buy from responsible brands. In this episode, we discuss consumer...