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Market Assessment

Market Assessment

Brand Strategy and Health

Brand Strategy

Communications

Communications

Loyalty and Engagement

Loyalty & Engagement

Product Development and Pricing

Development & Pricing

What do my customers need and how much are they willing to pay for it?

Murphy Research Services

Product Optimization

  • Pricing Analysis
  • Package Testing

Build It

  • Rapid Iterative Design
  • Van Westendorp Model
  • Econometrics
  • Discrete Choice Model
  • MaxDiff Scaling
  • Conjoint Analysis

Test It

  • At-Shelf Findability Studies
  • User Experience Testing (central location, remote, online, playtesting)
  • In Home Usage Test (IHUT)
  • At-Shelf Findability Studies

Our Clients

Word On The Street

Murphy Research

Rachel Pyrdol

Facebook

"...They quickly get up to speed on the critical business questions, and will challenge the approach to ensure it’s ideal even with a significant time crunch..."

Murphy Research

Megan Melvin

eBay

"...I have worked with other research agencies in the past that get the work done, but none are even close to the playing field on which the Murphy team operates..."

Murphy Research

Robin Alex

Global Insights, The Hershey Company

"...They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner..."

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Johanna Stein

Mattel

"...Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. With their input, we can react quickly and decisively..."

Murphy Research

Allise Garrison

Assurant

"...Chuck consistently comes up with creative solutions to help us accomplish our objectives..."

Murphy Research Team Profile

Chuck Murphy

Chuck Murphy, President, started Murphy Research, following his roles as General Manager of Bovitz Research Group and Group Research Director at Lieberman Research Worldwide. He has managed research for some of the world’s largest companies and specializes in designing complex data-driven frameworks to address complex strategic business issues. Chuck is an expert in intelligence measurement and cognitive development, with publications in leading Clinical Psychology journals such as Psychological Reports. Chuck holds an M.A. in Clinical Psychology from CSPP and a B.A. in Cognitive Science from UC Irvine.

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Latest Posts

Murphy Research

Save The Date: Insights For Impact

Here at Murphy Research we care about giving back to our community! Which is why, we are excited to announce we will be hosting a pro-bono market research conference and workshop, Insights for Impact, this June! This is event is open to all local non-profits, social good organizations, and community members interested in learning about market research and how it can help scale impact.

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Murphy Research

Murphy's New Silicon Beach Neighbors

Venice Beach over the last decade has become an incubator for startup tech companies. According to a silconbeachla.com database, there are 15 startups currently in Venice Beach in industries ranging from sporting event ticketing apps like pogoseat, to Wevr, a virtual reality platform where designers and engineers can showcase their VR creatives.

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Murphy Research

The Power Of Ethnographic Market Research

As market researchers, we're keenly aware that sometimes there's a gap between what people say and what they do, between aspiration and behavior. That's not because people lie or deliberately mislead (although occasionally they do). Rather, it's often because everyday behaviors and assumptions are so routine and deep-seated they fade into the background of our lives. The implicit and taken-for-granted can be hard to notice, recall, and describe. And yet, some of the deepest insights into consumer attitudes and behaviors lie in those unconscious routines and tacit assumptions. So how do we see the invisible and hear the unspoken?

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Murphy Research

Meet The Shoppers

Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.

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Career Opportunities


We pride ourselves on a unique and vibrant culture that blends research rock stars from a variety of backgrounds into one seamless and committed team.

Murphy Research is a full-service custom market research firm that understands that groundbreaking research lies at the intersection of science and creativity. We are known for our innovative research design and consultative approach, and offer quantitative and qualitative services to help clients with market assessment, brand strategy, product development, customer loyalty and engagement, and communications research.

We have done cutting edge work with companies like Facebook, Twitter, Pinterest, as well as other major Fortune 500 companies in technology, CPG, retail, media, communication, and financial services. We offer great opportunities for training and advancement, a collaborative, team-oriented atmosphere, and a key focus on work-life balance. We also offer a competitive benefits package, 401k with matching, paid time off, casual dress, and a prime westside location!

Murphy Research is proud to have been recognized as one of the Best Places to Work in LA by the Los Angeles Business Journal for multiple years. Come view our career opportunities and see if Murphy Research is a match for you!

Get In Touch

About Us

Murphy Research is a full-service market research firm that understands that groundbreaking research lies at the intersection of science and creativity. We are known for our innovative research design, rigorous execution and enduring insights, and offer quantitative and qualitative services to help clients with market assessment, brand strategy, product development, customer loyalty and engagement, and communications research.

We have done cutting edge work with Fortune 500 and emerging companies in technology, CPG, retail, media, communications, financial services and more.

Contact Info

1546 7th Street, Suite 200, Santa Monica, CA 90401
Phone: (310) 394 - 7100

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