Our Services

Market Assessment

Market Assessment

Brand Strategy and Health

Brand Strategy



Loyalty and Engagement

Loyalty & Engagement

Product Development and Pricing

Development & Pricing

What do my customers need and how much are they willing to pay for it?

Murphy Research Services

Product Optimization

  • Pricing Analysis
  • Package Testing

Build It

  • Rapid Iterative Design
  • Van Westendorp Model
  • Econometrics
  • Discrete Choice Model
  • MaxDiff Scaling
  • Conjoint Analysis

Test It

  • At-Shelf Findability Studies
  • User Experience Testing (central location, remote, online, playtesting)
  • In Home Usage Test (IHUT)
  • At-Shelf Findability Studies

Our Clients

Word On The Street

Murphy Research

Rachel Pyrdol


"...They quickly get up to speed on the critical business questions, and will challenge the approach to ensure it’s ideal even with a significant time crunch..."

Murphy Research

Megan Melvin


"...I have worked with other research agencies in the past that get the work done, but none are even close to the playing field on which the Murphy team operates..."

Murphy Research

Robin Alex

Global Insights, The Hershey Company

"...They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner..."

Murphy Research

Johanna Stein


"...Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. With their input, we can react quickly and decisively..."

Murphy Research

Allise Garrison


"...Chuck consistently comes up with creative solutions to help us accomplish our objectives..."

Murphy Research Team Profile

Chuck Murphy

Chuck Murphy, President, started Murphy Research, following his roles as General Manager of Bovitz Research Group and Group Research Director at Lieberman Research Worldwide. He has managed research for some of the world’s largest companies and specializes in designing complex data-driven frameworks to address complex strategic business issues. Chuck is an expert in intelligence measurement and cognitive development, with publications in leading Clinical Psychology journals such as Psychological Reports. Chuck holds an M.A. in Clinical Psychology from CSPP and a B.A. in Cognitive Science from UC Irvine.


Happy Clients


Projects Complete

96 %

Positive Feedback


Cups of Coffee

Latest Posts

Murphy Research

Five Shopper Archetypes You Need to Meet

Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.

Read more
Murphy Research

Creative Qualitative Approaches: A QRCA Conference Overview

This year's QRCA conference challenged us to think beyond the standard bounds of qualitative research approaches to dig deeper and elevate findings. Most qualitative research looks like this: the moderator asks a question, the participants provide an answer. While this traditional dialogue format will always be the foundation for qualitative research, I was reminded that we are rewarded with richer information when we are creative and open-minded in our sessions.

Read more
Murphy Research

Top Trends Influencing Purchase Behavior in 2018

The mass adoption of digital technology has created almost unlimited options when it comes to research sources, influencers, decision-drivers and purchase options for today's shoppers. Understanding key trends among shopper segments is your key to success!

Read more
Murphy Research

The Purchase Is Political

In 2017, the personal became political in a big way, with many people taking to the streets to protest for the first time. Politics have become a part of mainstream culture, from the #MeToo movement to the entrance of more and more celebrities into politics -- and into the White House. In this increasingly political climate, writers at Ad Week, Forbes, and many more, have argued that brands can no longer afford to remain apolitical.

Read more
View All Articles

Career Opportunities

We pride ourselves on a unique and vibrant culture that blends research rock stars from a variety of backgrounds into one seamless and committed team.

Murphy Research is a full-service custom market research firm that understands that groundbreaking research lies at the intersection of science and creativity. We are known for our innovative research design and consultative approach, and offer quantitative and qualitative services to help clients with market assessment, brand strategy, product development, customer loyalty and engagement, and communications research.

We have done cutting edge work with companies like Facebook, Twitter, Pinterest, as well as other major Fortune 500 companies in technology, CPG, retail, media, communication, and financial services. We offer great opportunities for training and advancement, a collaborative, team-oriented atmosphere, and a key focus on work-life balance. We also offer a competitive benefits package, 401k with matching, paid time off, casual dress, and a prime westside location!

Murphy Research is proud to have been recognized as one of the Best Places to Work in LA by the Los Angeles Business Journal for multiple years. Come view our career opportunities and see if Murphy Research is a match for you!

Get In Touch

Contact Details

Murphy Research is located on 7th Street in Santa Monica. Please feel free to contact us via phone or email, or you can leave us a message by filling out the contact form provided here. We would love to hear from you!

1546 7th Street, Suite 200, Santa Monica, CA 90401
Phone: (310) 394 - 7100
Fax: (310) 861 - 8505
Email: hello@murphyresearch.com
Your message was successfully sent. Thank you for contacting us!
Sorry for the inconvenience, but there was an error in sending your message. Please try again later.