Our Services

Market Assessment

Market Assessment

Brand Strategy and Health

Brand Strategy



Loyalty and Engagement

Loyalty & Engagement

Product Development and Pricing

Development & Pricing

What do my customers need and how much are they willing to pay for it?

Murphy Research Services

Product Optimization

  • Pricing Analysis
  • Package Testing

Build It

  • Rapid Iterative Design
  • Van Westendorp Model
  • Econometrics
  • Discrete Choice Model
  • MaxDiff Scaling
  • Conjoint Analysis

Test It

  • At-Shelf Findability Studies
  • User Experience Testing (central location, remote, online, playtesting)
  • In Home Usage Test (IHUT)
  • At-Shelf Findability Studies

Our Clients

Word On The Street

Murphy Research

Rachel Pyrdol


"...They quickly get up to speed on the critical business questions, and will challenge the approach to ensure it’s ideal even with a significant time crunch..."

Murphy Research

Megan Melvin


"...I have worked with other research agencies in the past that get the work done, but none are even close to the playing field on which the Murphy team operates..."

Murphy Research

Robin Alex

Global Insights, The Hershey Company

"...They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner..."

Murphy Research

Johanna Stein


"...Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. With their input, we can react quickly and decisively..."

Murphy Research

Allise Garrison


"...Chuck consistently comes up with creative solutions to help us accomplish our objectives..."

Murphy Research Team Profile

Chuck Murphy

Chuck Murphy, President, started Murphy Research, following his roles as General Manager of Bovitz Research Group and Group Research Director at Lieberman Research Worldwide. He has managed research for some of the world’s largest companies and specializes in designing complex data-driven frameworks to address complex strategic business issues. Chuck is an expert in intelligence measurement and cognitive development, with publications in leading Clinical Psychology journals such as Psychological Reports. Chuck holds an M.A. in Clinical Psychology from CSPP and a B.A. in Cognitive Science from UC Irvine.


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Latest Posts

Murphy Research

3 CES Trends For Brand Marketers

Even when I'm not in Vegas, each year, I try to view the show through the lens of brand marketers who are juggling growth objectives with innovation and disruption initiatives and tying them to longterm consumer behavior trends. So what's up with consumer tech in 2018?

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Murphy Research

Is Your Brand Tracker Making The Grade?

It's back-to-school season! Have you done your homework to determine if your brand tracker is making the grade? The benchmark wave of a brand tracker inspires a lot of enthusiasm and engagement among research, marketing, and product teams. But after a few waves, it's easy to put a tracker on auto-pilot.

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Murphy Research

Why I'm Done With Storytelling...

I had my Jerry Maguire moment yesterday during an interview. It certainly wasn't the fault of the interviewee, but something snapped in me as he mentioned the skill of "storytelling." My reaction to this was probably so visceral because I have used that exact terminology a million times in capability meetings and presentations. And, I have gone even further using words like data curation, the art of storytelling, crafting, story arc, and countless others.

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Murphy Research

5 Steps to Actionable Shopper Research

One of the most challenging aspects of designing research is making sure that the design you land on will lead to actionable insights. This is particularly true for later stage research like shopper insights - a place that I've spent a lot of time over the last few years.

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Career Opportunities

We pride ourselves on a unique and vibrant culture that blends research rock stars from a variety of backgrounds into one seamless and committed team.

Murphy Research is a full-service custom market research firm that understands that groundbreaking research lies at the intersection of science and creativity. We are known for our innovative research design and consultative approach, and offer quantitative and qualitative services to help clients with market assessment, brand strategy, product development, customer loyalty and engagement, and communications research.

We have done cutting edge work with companies like Facebook, Twitter, Pinterest, as well as other major Fortune 500 companies in technology, CPG, retail, media, communication, and financial services. We offer great opportunities for training and advancement, a collaborative, team-oriented atmosphere, and a key focus on work-life balance. We also offer a competitive benefits package, 401k with matching, paid time off, casual dress, and a prime westside location!

Murphy Research is proud to have been recognized as one of the Best Places to Work in LA by the Los Angeles Business Journal for multiple years. Come view our career opportunities and see if Murphy Research is a match for you!

Get In Touch

Contact Details

Murphy Research is located on 7th Street in Santa Monica. Please feel free to contact us via phone or email, or you can leave us a message by filling out the contact form provided here. We would love to hear from you!

1546 7th Street, Suite 200, Santa Monica, CA 90401
Phone: (310) 394 - 7100
Fax: (310) 861 - 8505
Email: hello@murphyresearch.com
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