Does your brand or marketing strategy adequately address the fastest-growing, most educated, and highest-earning segment of the US population?

Murphy Research is launching the most comprehensive analysis of the Asian American market landscape to date. The number of Asians in the US quadrupled between 1980 and 2010, and more and more marketers are realizing the impact and buying power of this ethnic group. Murphy Research's The New Asian American Market Landscape is designed to help smart marketers focus their strategies on this increasingly important segment of the US population.

Our in-depth analysis will cover brand preferences, consumption behaviors and spending patterns, and cultural attitudes and beliefs across a range of categories.

Our in-depth analysis will cover brand preferences, consumption behaviors and spending patterns, and cultural attitudes and beliefs across a range of categories.

The analysis will include a robust and comprehensive sample of the major Asian American ethnic groups across the US, as well as Hispanic/Latino American, African American and Caucasian comparison groups. Interviews will be conducted in the language respondents are most comfortable speaking to make sure we capture the entire spectrum of acculturation levels.