by Chuck Murphy | Sep 16, 2026 | Qualitative Research, Tips
As the market gets flooded with quant data and AI-generated outputs, the need for human authenticity has never been stronger. Decision-makers want to see real consumers share their thoughts, verify their responses, and understand the human context behind statistical... 
by Chuck Murphy | Aug 6, 2026 | Podcast, Trends
In This Episode The conversation opens up with an issue insights leaders are facing today: navigating the huge promises around synthetic data while staying grounded in proven research principles. VC capital and high valuations are driving adoption in synthetic panels,... 
by Chuck Murphy | Jul 23, 2026 | Podcast, Trends
In This Episode Looking back at Murphy Research’s State of our Health tracking data from 2019 to early 2026, Chuck figured the spike in weekly mindfulness practice was just a temporary COVID bump. But the numbers kept climbing, from 38% in 2019 to 50% in 2026,... 
by Chuck Murphy | Jul 7, 2026 | Podcast, Qualitative Research
In This Episode Selecting a moderator is one of the most consequential decisions in any qualitative project, yet it’s often reduced to a question of availability or category experience. In this episode of Key Takeaways, Chuck Murphy and Maggie Bright examine the... 
by Chuck Murphy | Mar 12, 2025 | Strategy, Tips
There has been a lot of discussion lately about pricing power, and the need for many brands to raise prices to deal with inflationary pressures on costs, and perhaps some new tariffs. Whenever we do pricing research or talk about pricing there is a lot of...