Tayler Bergstrom, Research Manager, joins Murphy Research with a strong academic foundation in consumer behavior research. She earned her BS in Psychology and Business from UC San Diego, followed by an MS in Behavioral Marketing from UCLA Anderson School of Management. Her academic work centered on consumer well-being, specifically how people perceive and spend their time in ways that can increase happiness. Tayler is passionate about applying her analytical mindset, research expertise, and innate curiosity to deliver meaningful insights and support client success. She believes that great research not only informs decisions but also tells a story that connects people to purpose.