WEBINAR

Women & Weights

What’s driving the growth in strength training among women

Tuesday, July 9 11am PST/2pm EST

Weight lifting is rapidly growing in popularity, prompting gyms to downsize their banks of treadmills and ellipticals to make room for squat racks and dumbbells. While men are part of this trend, the real growth is largely due to a new interest among women in strength training.

What’s attracting women to the weight room? Join Sarah Marion, Director of the State of Our Health research program at Murphy Research, and special guest Amanda Hillman, Consumer Insights & Strategy leader at 24 Hour Fitness, as they explore the factors behind this trend and ways to support women looking for weights!

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In this webinar, we’ll cover:

  • Trends in Weight Training: Where is growth coming from?
  • Women Who Weight Train: Who are they? What’s different now?
  • Motivations and Goals: What do women hope to gain from weight training?
  • Supporting Strength Training Among Women: How can gyms, health clubs, and the fitness industry support women’s weight training and keep the momentum going?
  • Barriers and Guardrails: What holds women back from strength training? What should brands keep in mind as they work to attract and retain both men and women to weight training?

Speakers

Amanda Hillman

Senior Manager of Consumer Insights & Strategy at 24 Hour Fitness

Sarah Marion

Director of Syndicated Research at Murphy Research

Can’t attend live?
Register today, and we’ll send you a recording after the webinar ends.