In This Episode:
Interested in being a researcher? Do you have an intellectual curiosity about understanding people’s behavior? Then market research may be for you! In this episode, we explain market research, what characteristics make a great researcher, and culture at Murphy Research. Stay tuned for insights!
- What is market research?
- What qualities make a great researcher?
- What do we look for in candidates?
- Murphy Research”s Work culture
“There’s two main components to market research. One is understanding what people do, why they do it, their behavior, its subcategory. We might be talking about why people like certain types of phones, or cars or movies, whatever it is and in that regard, it’s very similar to academic research. The second big part of what we try to do in market research is to then predict what people will do in the future and that’s where this gets real tricky, right? You have the kind of understanding of why they’re doing what they’re doing now, but then you move into this other bucket…where we’re usually trying to predict how they’re going to react to some change in the future. And that’s generally what separates market research from more academic pursuits, where we’re generally trying to explain why something is happening.” – Chuck Murphy
“My favorite thing about coming to work each day is the intellectual curiosity piece of it, and the fact that we get to spend time thinking of methodologies or having conversations about if we make this decision on the questionnaire, what does that mean later in the analysis, or in the report. Thinking about that, in a collective way, really makes the job more fun and entertaining. I’ve been doing this for 20 plus years, and I still learn on a daily basis from the people around me, which I think is fascinating, it’s what’s kept me interested in it for so long.” – Maggie Bright
“There’s so much mentorship that people get as part of their career at Murphy. I think that the apprenticeship model is so strong throughout our career path that, we certainly really look for those elements for people at the beginning, but also we have to recognize the sparks that we’re seeing in them at this early stage of their career that we know will grow over time and have faith and confidence that we’ll see progressing also.” – Rachel Podell