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Webinar: Is the Dad Bod Real? - Millennial Dads & Fitness

U.S. Census data estimates that millennials will overtake the baby boomer population in 2019, representing 73 million potential consumers. While millennials dads represent only a portion of that opportunity, they are becoming a driving force in household shopping decisions and are highly engaged in the health and wellness sector. Understanding how dads prioritize life goals and their attitudes and behaviors related to fitness and nutrition can help brands better attract millennials.

Join Murphy Research on Wednesday, September 25 at 2:00pm EDT/11:00am PDT as we introduce the millennial dad through the lens of fitness and nutrition focusing on his goals, barriers, and behaviors. We will explore the millennial dad’s attitudes and behaviors, answering questions such as:

  • How does he feel about his dad bod?
  • Do time, family, and career demands get in the way of his fitness goals?
  • What does his #fitsquad look like?
  • How do his attitudes and behaviors impact his shopping cart?


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Webinar aired:

Wednesday, September 25, 2019

11:00am PDT/2:00pm EDT