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STATE OF OUR HEALTH: ANNUAL REPORT 2019

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STUDY OVERVIEW: After collecting over 12,000 interviews, we are publishing the 2018-2019 annual report exploring a wide range of topics including:

  • How Americans prioritize and achieve wellness goals
  • How behaviors and attitudes are impacted by seasonality
  • The impact of wearables on fitness motivation and accountability
  • Differences in how generations and gender define and approach wellness
  • How attitudes drive shopping decisions across key categories including apparel, food, and VMS

STUDY SCOPE:

  • Monthly on line survey with sample of 1,000 respondents per month
  • Survey length: 30-45 minutes
  • Respondents are notified of survey length in advance and paid for participation
  • Teens and adults, age 13 and older
  • Responses are collected for general population during screening to calculate market size data points
  • Demographic data collected includes:
    • Age/generation
    • Gender
    • Marital status and household composition
    • Education
    • Employment status
    • Household income
    • Neighborhood type
    • Race/ethnicity
    • Recent life events

COST BREAKDOWN:

Full Report: $14,500

Fitness Only: $9,500

Nutrition Only: $9,500

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Murphy Research Watermark

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