SOOH Q4 2020 - Quarterly Report SOOH Q4 2020 - Quarterly Report

COMING SOON: State of Our Health Q4 2020 Report

STATE OF OUR HEALTH OVERVIEW

STUDY OVERVIEW:

For Q4, we look at health and wellness among emerging consumers, exploring fitness, nutrition, and wellness among teens and young adults. Besides being highly connected and tech savvy, Gen Z also has had far more education about health, nutrition, and fitness than previous generations, including Millennials. At the same time, their youth means they’re more able to take their health for granted, so understanding what Gen Z know and how they act on it is critical for speaking to them in their language.

Using qualitative and quantitative methods among teens and young adults aged 13 and up, we’ll uncover the attitudes and aspirations, realities and challenges, and the patterns and habits of this fast-moving and fast-growing group of consumers.

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