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STATE OF OUR HEALTH: FITNESS SEGMENTATION 2019

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STUDY OVERVIEW: Segmenting Americans on their attitudes and behaviors around fitness yields a rich and insightful framework for thinking about fitness categories and how different people approach fitness. This segmentation allows us to understand the different types of fitness consumers and how their needs differ on key fitness metrics. Using this framework, your team will quickly be able to conceptualize the current fitness consumers and develop strategies to serve the segments that represent the best opportunites for your brand.

STUDY SCOPE:

  • Monthly on line survey with sample of 1,000 respondents per month
  • Survey length: 30-45 minutes
  • Respondents are notified of survey length in advance and paid for participation
  • Teens and adults, age 13 and older
  • Responses are collected for general population during screening to calculate market size data points
  • Demographic data collected includes:
    • Age/generation
    • Gender
    • Marital status and household composition
    • Education
    • Employment status
    • Household income
    • Neighborhood type
    • Race/ethnicity
    • Recent life events

COST: $10,000

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