The latest shopper study by Murphy Research cuts through the noise to pinpoint five distinct shopper profiles, each with unique and sometimes surprising attributes, behaviors and preferences. These archetypes go beyond generational stereotypes; understanding them will give marketers deep insights into groups that are often misunderstood.
The comprehensive data and analysis contained in this study will give you the intelligence you need to engage and grow your current and target markets - and help put you on the path to personalization and revenue growth.
Data is available across shopper archetypes and multiple demographic groupings.
2018 Shopper Trends Report
High-level insights into shopping behavior by shopper segment
Deep analysis of shopping behavior & attitudes
Full profiles of shopper segments and demographic groups
Overview of data across key product categories
|Full data tables and cross tabs||✔|
|Printed & bound Summary Report||✔|
|Q&A with Research Director||✔|
For more information, contact Chuck Murphy at email@example.com