Explore how the fall and winter months and holiday season impact Americans’ health and wellness needs and goals. A time of transaction between the busy back-to-school season, when consumers often re-engage with their nutrition and fitness goals after the summer, and the holidays, Q4 is a period of shifting priorities. Social factors become much more important, and many struggle to keep their nutrition goals in check. On the other hand, an expanding economy means fewer external barriers to achieving consumers’ goals. Come along as we illuminate what’s new and what remains stable as consumers shift into the winter mindset.