STUDY OVERVIEW
This visual report explores 10 macro trends we saw in 2024 that are set to shape the health and wellness market in the coming year. Over the past two years, Americans have made significant gains in their engagement with fitness, nutrition, and mindfulness, leading to sizable shifts in their attitudes and behaviors. External actors like GLP-1s and the lasting influence of the pandemic have also reshaped the market – here, we explore what these changes will mean for the future.
Dive into how Americans’ evolving attitudes towards fitness, nutrition, and mindfulness are changing their habits, and what this means for your business. Adapt your strategy, connect with consumers, and learn how to take advantage of the booming market with these data-backed insights. Get ahead of the trends shaping health and wellness in 2025!
- Health Engagement Continues to Grow
- Fitness is on Track for a Record 2025
- Generational Gaps Narrow in Mindfulness
- Americans Feel More in Control of Their Health
- Diet Culture is a Thing of the Past
- GLP-1s Become Mainstream
- Women Redefine Fitness Norms
- Fitness is About Friends
- Stress Reduction and Mental Health are Top Priorities
- Higher Prices Lead to Lower Active Nutrition Consumption