STUDY OVERVIEW
Is a longer life always the ultimate health goal? In this report, we explore how longevity is integrated into Americans’ approach to health and wellness—more than just traditional diet and exercise behaviors, but how consumers are truly prioritizing long-term health.
Consumers are defining “healthy aging” as living well, not just long, by staying physically and mentally capable throughout their lives.
This report explores the drivers of longevity and how habits differ among these highly engaged individuals to better understand the needs of this large segment.
Contents:
- Background, Methodology, Executive Summary, Key Takeaways
- Defining Longevity: This chapter analyzes the core attitudes and behaviors that drive Americans toward long-term health and wellness.
- Who Is Engaging with Longevity: This chapter explores the unique profile of highly-engaged individuals who are longevity-minded. What are their demographic differences, goals, and barriers to well-being?
- Longevity Among Gender and Generation: Longevity strategies aren’t one-size-fits-all. This chapter uncovers how gender and generation influence attitudes and behaviors, revealing key differences in activities and underlying motivations with longevity in mind.
- What’s New in Q3: Explore trended data highlights covering health engagement, priorities, performance, motivations, and nutrition and fitness behaviors for Q3 2025.