STUDY OVERVIEW
Best known for aiding weight loss, GLP-1 medications have moved swiftly into mainstream awareness over the past few years. But who exactly are the individuals seeking them out and why?
GLP-1 engagers aren’t just chasing weight loss; they’re navigating complex health and wellness challenges with a high level of investment and intention.
This report reveals what sets them apart from the average wellness consumer, uncovering how their motivations, barriers, and spending behaviors can reshape how the fitness and nutrition industries show up for this growing audience.
Contents:
- Background, Methodology, Executive Summary, Key Takeaways
- GLP-1 Engagement: Who are the consumers most engaged with GLP-1 medications, and what drives their choices? This section examines their motivations, barriers, attitudes, and behaviors–revealing a deeper insight into wellness priorities.
- GLP-1s and Nutrition: Uncover how GLP-1 engagers are redefining their relationship with food as their habits, priorities, and perceptions of nutrition shift.
- GLP-1s and Fitness: Get a clearer view of how GLP-1 engagers approach fitness—what drives them, what holds them back, and what this means for their spending.
- What’s New in Q2: Explore trended data highlights covering health engagement, priorities, performance, motivations, and nutrition and fitness behaviors for Q2 2025.