The American Resolution - 2019

 

Americans love to make New Year's resolutions. Many of these resolutions revolve around health and fitness goals and the ensuing behavior early in the year can lead to new purchases in a variety of categories. During this webinar we share insights from a large study on resolutions we conducted over the first week of 2019.

Please join us Thursday, February 7 as we discuss these insights with Douglas Healy, Senior Director of Consumer Insights for Gatorade.

Webinar REGISTRATION

 

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Webinar will be presented live on

Thursday, February 7 at
11:00AM PST/2:00PM EST

For more information, contact Chuck Murphy at cmurphy@murphyresearch.com


We will discuss findings from our large scale online study conducted the first week of January including:

  • Understand how Americans go about making New Year's Resolutions
  • Explore how many resolutions they make and how they define those resolutions
  • Detail how confident they are in their ability to meet their goals
  • Learn about what purchases they will make to support those goals


Webinar presented by:

Doug Healy Douglas Healy
Senior Director, Consumer Insights - Gatorade at PepsiCo
Maggie Bright Maggie Bright
SVP - General Manager
Chuck Murphy Chuck Murphy
President