A collaboration between Murphy Research’s State of Our Health and the Fitness Industry Supplier Association, Top 5 for 2025 is an annual series of reports covering five major consumer trends affecting the fitness industry today.
STUDY OVERVIEW
A unique, collaborative venture between FISA and Murphy Research, Top 5 for 2025 will help pinpoint the size, scope and demographic makeup of what’s trending now, with insights and recommendations on what the numbers mean for your business.
The Top 5 for 2025 report series leverages Murphy Research’s State of Our Health syndicated fitness research, the largest information source in the U.S. about how American teens and adults approach fitness, nutrition, and more. Continuously fielding since 2018, State of Our Health offers both the most up-to-date information about Americans’ fitness habits as well as exceptional trended information.
What’s covered and when will they be available?
This report series is available for complementary download from FISA! Our goal is to bring trusted, objective fitness insights to those in our supplier community and the fitness industry broadly.
Click the link below to check for updates, submit your contact information to receive announcements about new and upcoming reports, and download the reports as they become available.
Reports will be available according to the following schedule.
- Gen Z Takeover – Real or Imagined? – Available February 3, 2025
- Strength Wave Cresting? Yes, No, Maybe. – Available February 24, 2025
- Weight Loss – The Rebellion Continues – Available March 17, 2025
- Digital Fitness – Tools, Tricks, Traps – Available April 7, 2025
- Members Speak Out – Loudly and Often! – Available April 28, 2025