Webinar: Top Trends Influencing Purchase Behavior in 2018

The mass adoption of digital technology has created almost unlimited options when it comes to research sources, influencers, decision-drivers and purchase options for today's shoppers. Understanding key trends among shopper segments is your key to success!

How well do you understand your key shopper segments and their paths to purchase?

In this webinar we'll highlight new findings from Murphy Research to deliver insights into key questions facing marketers today:

  • Who is successfully using multiple channels to research products – and who is anxious about shopping
  • Where different shoppers prefer to get their information
  • Which channels have the most influence
  • How online shopping is affecting brand loyalty

Presented By

Devora Rogers

VP Account Management

Devora helps clients transform their business and deepen customer engagement through quantitative shopper insights. She is a regularly featured speaker at industry events; her TedX talk on the Future of Shopping and Retail has been viewed over 170,000 times.


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Original Webinar Date:

Wednesday, March 21, 2018

For help with registering, contact Robb Kempken at rkempken@murphyresearch.com