We make difficult decisions easy
Murphy Research is a full-service market research firm that understands that groundbreaking research lies at the intersection of science and creativity.
Transforming Brands, Unveiling Opportunities
Murphy Research fuses science, creativity, and industry expertise to transform brands, using our industry expertise to reshape brands and discover untapped potential.
What are the dynamics of the landscape in which I need to compete?
How does my brand perform and where are the opportunities?
How do I talk to my customers?
Loyalty & Engagement
How do I keep my current customers engaged?
Development & Pricing
What do my customers need and how much are they willing to pay for it?
State Of Our Health
Our syndicated practice was born out of a curiosity to answer the big questions consistently emerging during our client conversations. And, like most endeavors at Murphy Research, we went big. We started by designing the largest continuous tracker focused on fitness, nutrition, and mindfulness. Then we tackled how to calculate the ROI on Corporate Responsibility and the impact of financial influencers on behavior in the marketplace.
Fitness routines and the new normal This past third quarter marks the most normal consumers have felt since pre-pandemic...
Two Years makes a lot of difference When we conducted our first annual Online Fitness Deep Dive study in 2020, news headlines...
In This Episode: After wrapping up our Q3 data from our health and fitness tracker we discuss how we’re seeing inflation impact...
Voices of Trust
“I have worked with other research agencies in the past that get the work done, but none are even close to the playing field on which the Murphy team operates…”
“They continue to impress me with their ability to bring innovative approaches to the table and to execute great research in a timely, efficient, and enjoyable manner…”
“Murphy Research helps us ask better questions, and as a result, helps us improve the actionability of the data insights we get back. With their input, we can react quickly and decisively…”