Webinar The New Shopper Journey

In the past decade, we have seen the shopper journey has changed dramatically. Recently, this journey and the shopper mindset have begun to shift again and Murphy Research has uncovered critical insights to help navigate the changes. In this dynamic and data-rich presentation, Murphy Research Vice President, Devora Rogers provides an in-depth look at our 2019 shopper study that reveals new shopping trends, as well as the impact these changes will have across categories, channels and shopper types.

Rogers reveals key inflection points in the new shopper journey, as well as opportunities for brands to reach and influence shoppers in some unexpected places. Key questions we explore include:

  • What does the shopper journey look like in 2019? How has it changed?
  • What are critical differences in shopper behavior that can be seen by category, generation, geography and channel?
  • What are the sources that shoppers consult most along the journey? How are these changing over time?
  • Which sources are most influential, when?
  • What role does word of mouth play across digital and social channels, and how can they be leveraged to drive sales?

For more information about how to purchase a copy of the New Shopper Journey in your category, please contact Devora at drogers@murphyresearch.com

Presented By

Devora Rogers, VP Account Management

Murphy Research

Devora helps clients transform their business and deepen customer engagement through quantitative shopper insights. She is a regularly featured speaker at industry events; her TedX talk on the Future of Shopping and Retail has been viewed over 200,000 times.


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Webinar aired on:

Tuesday, July 23, 2019

11:00am PDT/2:00pm EDT