In the past decade, we have seen the shopper journey has changed dramatically. Recently, this journey and the shopper mindset have begun to shift again and Murphy Research has uncovered critical insights to help navigate the changes. In this dynamic and data-rich presentation, Murphy Research Vice President, Devora Rogers provides an in-depth look at our 2019 shopper study that reveals new shopping trends, as well as the impact these changes will have across categories, channels and shopper types.
Rogers reveals key inflection points in the new shopper journey, as well as opportunities for brands to reach and influence shoppers in some unexpected places. Key questions we explore include:
For more information about how to purchase a copy of the New Shopper Journey in your category, please contact Devora at firstname.lastname@example.org
Devora helps clients transform their business and deepen customer engagement through quantitative shopper insights. She is a regularly featured speaker at industry events; her TedX talk on the Future of Shopping and Retail has been viewed over 200,000 times.
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