Market Segmentation and How To Use Them

In This Episode:

Maggie and Chuck talk about the very nuanced approach to segmentation. How to choose the right size and fit it properly with the project and client you are working with.

Key Takeaways:

  • What is the right number of segmentation for your project?
  • Experiences with using large vs. smaller segments
  • Pros and cons of segmentation size
  • Our experiences working with unique projects and their approach to segmentation