Murphy Research is a full-service market research firm committed to empowering organizations and businesses with the data and insights they need to make the best-informed decisions. We also believe in creating positive change in the world, which is why we are hosting this free Insights for Impact workshop.
Market research applies the scientific method to the marketplace. We gather, analyze, and interpret data about the market, its products, and the people who engage with them. Our research utilizes a wide variety of quantitative and qualitative methods, from survey data and focus groups to ethnography, online bulletin boards, shop-alongs, and more.
We know it takes a lot of work to keep donors and supporters engaged, to manage a constant stream of content, and to work for lasting impact, all while keeping budgets in check. Market research can help your organization better fulfill its mission by gaining a deeper understanding of your stakeholders and their needs, as well as answering critical questions about the people, communities, and issues you're working to address. It can also help ensure your investments will pay off by focusing limited resources on winning strategies and tactics.
9:00am-12:00pm: A series of panels on using insights for impact
We're bringing in local experts to share their insights and expertise for a full morning of panels. We'll offer insights about powerful ways nonprofits can use market research and share tips and tricks to help them use it to scale their impact - even on a limited budget!
12:00pm-4:00pm: Workshop for selected NPOs and Social Impact Orgs.
A select group of organizations will be invited to participate in an afternoon workshop with our researchers. The workshop will help participants develop and implement a research plan to address some of their organization's biggest challenges and answer some of their most important questions. If you're interested in participating in the workshop, submit your contact information for more information! Just like the rest of the day, it's free!
The workshop will take place on June 22nd.
The workshop will take place at 1546 7th Street, Suite 200, Santa Monica, CA 90401. Sign up below to receive updates and to be notified when the application window opens.