Our Q4 2020 report from the State of Our Health Syndicated Series is now available! Gen Z on the Rise explores what today’s teens and young
adults know and what they do when it comes to food, fitness, and mental health. Besides being highly connected and tech savvy, Gen Z also has had far more education about health, nutrition, and fitness than previous generations,
including Millennials. At the same time, their youth means they’re more able to take their health for granted, so understanding what Gen Z know, how they act on it, and when is critical for speaking to them in their language.
The past year was a tough one, especially for young adults, whose social, school, and career opportunities were dramatically limited right when they should be opening up. Gen Z on the Rise also explores how Gen Z reacted to
this tumultuous pandemic year.
State of Our Health is the largest U.S.-based food, fitness, and mindfulness tracker, offering an in-depth look at the dynamic landscape of fitness, nutrition, and mental health among consumers aged 13 and
up. Continuous data collection of 1,000 completes per month allows unrivaled ability to track measures across weeks, months, seasons, and years, as well as zero in on specific, hard-to-reach subgroups.
Subscription includes access to this huge dataset via a customized data portal, all quarterly reports, a bundle of research hours, and more. For more information about State of Our Health and becoming a subscriber, click here.