A Peek Into The Future Of Retail

A Peek Into The Future Of Retail

From forecasting the outright death of retail as we know it to anticipating the "Singularity" (where physical and digital retail worlds merge completely), the future of retail has been heavily debated among experts for several years now. What most speakers and attendees at the Shopper Insights conference ultimately agreed upon is that, despite rapid change, the fundamentals of retail remain the same as ever: consumers continue to look for a balance between value and convenience, while embracing unique and positive experiences - prompting them to explore new channels as they emerge.

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Top Retail Trends of 2018

Top Retail Trends of 2018

What retail and consumer shopping trends are having an impact in 2018? And more importantly, which ones are poised to have a lasting effect in the years to come? Amid the recent upheaval of the retail landscape, many are predicting a continuation of the "retail apocalypse" with more store closings and depressed retail sales. However, Murphy Research expects to see a retail comeback driven by changing shopper behavior, evolving brand positioning, and powerful new technologies. Murphy Research has assessed the landscape and tapped into our in-house shopper and retail experts to pinpoint the trends to watch in 2018 and beyond. Understanding and acting on these consumer, brand, and retailer trends will enable marketers to not just survive in the coming years, but to truly thrive.

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Murphy's New Silicon Beach Neighbors

Murphy's New Silicon Beach Neighbors

Venice Beach over the last decade has become an incubator for startup tech companies. According to a silconbeachla.com database, there are 15 startups currently in Venice Beach in industries ranging from sporting event ticketing apps like pogoseat, to Wevr, a virtual reality platform where designers and engineers can showcase their VR creatives.

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3 CES Trends For Brand Marketers

3 CES Trends For Brand Marketers

Even when I'm not in Vegas, each year, I try to view the show through the lens of brand marketers who are juggling growth objectives with innovation and disruption initiatives and tying them to longterm consumer behavior trends. So what's up with consumer tech in 2018?

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