Meet The Shoppers

Meet The Shoppers

Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.

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10 Steps to Winning the Gold Medal in B2B Research

10 Steps to Winning the Gold Medal in B2B Research

Do you have what it takes to go for the gold when it comes to B2B (business-to-business) market research? B2B market research is an industry standard for companies whose clients include other businesses. As a relatively new aspect of market research, there are still challenges to overcome when conducting B2B research. Read the steps below to learn how to find B2B respondents that meet your needs ...and become the B2B MVP on your research team.

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Essential Tips for Conducting Research with Kids & Teens

Essential Tips for Conducting Research with Kids & Teens

Kids say the darndest things, which is why they are particularly intriguing research candidates. However, conducting research with kids ages 3-14 presents unique challenges and requires an understanding of some special caveats, in order to execute a successful project with readable results. Whether a qualitative or quantitative project, you must design the research to ensure the following three key elements:

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How Mobile Research Gives Marketers Their Best Data

How Mobile Research Gives Marketers Their Best Data

Mobile-friendly surveys originally emerged to ensure researchers captured the maximum number of respondents, using the platform that was most accessible to them (usually in addition to traditional online surveys). In recent years, mobile platform research has emerged as a powerful standalone methodology, to capture consumer feedback in the moment they interact with a product, service, or experience. On that note, here are three things you need to know about mobile research:

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5 Dynamic Question Types To Keep Respondents Engaged

5 Dynamic Question Types To Keep Respondents Engaged

When running quantitative research, market researchers and programmers must be realistic about their respondents' attention span. Survey fatigue and respondent attrition underscore the need for engaging and aesthetically pleasing survey questions, designed to make taking the survey more pleasant for respondents. Implementing dynamic tools into online surveys, where respondents see a more compelling graphical interface to interact with and are giving inputs not just limited to pointing and clicking, fosters greater interaction and attention between the survey and respondents. Dynamic questions may also serve as robust alternatives to typical single-select, grid, and ratings questions, which can be tedious and unstimulating. Here are five dynamic questions types to keep respondents engaged:

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