Uncovering Invisible Influence In Consumer Behavior

Uncovering Invisible Influence In Consumer Behavior

Ask yourself this question the next time you are deciding what clothes to buy, where to eat, or which television show to watch: How much do other people's behaviors influence your choices? In the book Invisible Influence, author Jonah Berger argues that the decisions we make are influenced a great deal by other people. Not only that, but we are often unaware of this influence, hence its "invisible" nature.

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Curiouser & Curiouser: Podcasts for the Researcher in Us All

Curiouser & Curiouser: Podcasts for the Researcher in Us All

Recently, we shared a few of our favorite podcasts on two topics that are critical to market research: storytelling and analysis. We also shared additional podcasts dedicated to the science geeks in all of us. One thing we didn't discuss was the breadth of podcasts dedicated to the naturally curious, one of the most essential traits of researchers.

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Understanding Consumers: Thinking Fast and Slow

Understanding Consumers: Thinking Fast and Slow

Thinking Fast and Slow is one of those books that most people in our field have read, or plan to read. It is a cornerstone work that embodies nearly 40 years of research that Dr. Kahneman worked on with his longtime partner Amos Tversky. The book spans a number of key areas and can be a bit dense at times, but is nonetheless amazing in terms of the breadth of questions Dr. Kahneman and Dr. Tversky were able to not only ask, but devise solid empirical methods to answer in the course of their careers. Dr. Kahneman is a world-renowned Psychologist, and interestingly, he was awarded a nobel prize in economics in 2002 for his work related to human irrationality.

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What Marketers Can Learn from Riding Elephants

What Marketers Can Learn from Riding Elephants

We are big fans of Chip and Dan Heath, as you may be able to tell from our review of their first book, Made to Stick. So we naturally scooped up Switch and decided to give it a read. Switch focuses on how some people, organizations, companies, and cultures are able to successfully change, but also how difficult it can be to implement change. The authors summarize the goal of the book nicely with the phrase "how to change things when change is hard". Given that we spend about 110% of our time working with brands who are looking to change some aspect of human behavior, we figured this book was a perfect way to spend some free time.

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