3 Things I Learned From Attending an Infographics Seminar

3 Things I Learned From Attending an Infographics Seminar

Murphy Research's Design Team had the pleasure of attending a really cool seminar on Infographics in Downtown LA recently! It was held at a place called TypeEd, which hosts a variety of classes, workshops, and seminars on Typography. The instructor, Abby Guido, is the founder and creative director of Abby Ryan Design and is currently pursuing her MBA at the Fox School of Business, Temple University. She is also an Assistant Professor of Graphic and Interactive Design at Tyler School of Art, Temple University where she teaches graphic design, typography, and infographics courses. The class was 3 hours long and was conducted lecture-style with a few demonstrations where Abby showed her creative process step-by-step. We viewed some beautiful infographics and talked about what made them great, and also some not-so-hot ones and figured out what went wrong. It was really nice to get a refresher on what's trending right now in the design world and how to stay on the cutting edge.

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The Rise of The Infographic (& 4 Tips to Make Yours Better!)

The Rise of The Infographic (& 4 Tips to Make Yours Better!)

Let's face it we have all opened up an 80 page powerpoint presentation and sighed in agony at the thought of reading it. I should confess that I've probably emailed a few of those presentations in my career (I'm sorry). As a highly visual and time stretched workforce, it's no wonder that all facets of our organizations are seeking to replace long form communications and the agony they bring. As such, it has been exciting to watch the meteoric adaptation of the infographic. Which got the Murphy Research team wondering why they are so popular and how we could make ours better?

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The Importance of Visual Tools For Market Researchers

The Importance of Visual Tools For Market Researchers

The age-old saying "a picture is worth 1000 words" seems to be ringing truer than ever in our increasingly visual world. Modern consumers, be they consumers of products, social media, marketing, or information in general, are both bombarded with and have access to a constant stream of information; on the flip side, the amount of free time they have to consume this content is steadily decreasing. In order to meet the demand for quick information, data from social media, marketing, and beyond shows that consumers are increasingly interested in visual over verbal content. With that in mind, visuals and interactive content can be powerful tools we use as market researchers, to broaden reach and enhance engagement within our studies.

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5 Impactful Infographic Tips

5 Impactful Infographic Tips

As marketing and market research continue to move at a faster pace it is getting more and more difficult to hold our stakeholder's attention. There is no doubt that a beautiful and well-designed infographic can do a masterful job of communicating to a wide audience and making sure that the results of your study have an outsized impact on the organization

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