Creative Qualitative Approaches: A QRCA Conference Overview

Creative Qualitative Approaches: A QRCA Conference Overview

This year's QRCA conference challenged us to think beyond the standard bounds of qualitative research approaches to dig deeper and elevate findings. Most qualitative research looks like this: the moderator asks a question, the participants provide an answer. While this traditional dialogue format will always be the foundation for qualitative research, I was reminded that we are rewarded with richer information when we are creative and open-minded in our sessions.

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Laddering Techniques in Qualitative Research

Laddering Techniques in Qualitative Research

Ask someone what a focus group is, and she'll probably describe its iconic trappings -the one-way glass, the name tags, the curious moderator. But there's also an invisible component so powerful that practically no focus group can do without it. That component is called laddering.

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Silence As A Tool For Market Researchers

Silence As A Tool For Market Researchers

Silence is something that is rarely discussed, but is a critical part of the way we communicate. For most people, silence is uncomfortable and awkward, and they will quickly bring up a new topic or ask a question if there is a moment of silence in conversation. Most people don't spend much time thinking about silence, or its potential as a tool. One group of people who do spend a lot of time thinking about silence, is therapists. Learning to use silence is a critical part of learning to be a good therapist. Once you have spent some time becoming comfortable with silence, you really get a new perspective on people and how they communicate. Researchers can use silence to become better at their craft in a number of ways.

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Focus Group Etiquette: When Can You Break Down the Glass?

Focus Group Etiquette: When Can You Break Down the Glass?

The one-way mirror, the unspoken DMZ of qualitative research, has stood for years as a physical reminder that corporations and customers should not mix. Pre-focus groups memos stress the importance of not wearing white in the backroom, showing up early, and carefully concealing your corporate identity. Our goal has been to hide in the shadows of the backroom while watching insights organically bubble up from consumers who are completely oblivious to the hive of activity lurking just feet away from them.

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Essential Tips for Conducting Research with Kids & Teens

Essential Tips for Conducting Research with Kids & Teens

Kids say the darndest things, which is why they are particularly intriguing research candidates. However, conducting research with kids ages 3-14 presents unique challenges and requires an understanding of some special caveats, in order to execute a successful project with readable results. Whether a qualitative or quantitative project, you must design the research to ensure the following three key elements:

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