Say Goodbye to Generation Bashing

Say Goodbye to Generation Bashing

The Great Recession was the economic event that shaped the Millennials' prospects just as they were ready to enter the job market. They stayed at home, went back to school, took advantage of the gig economy and eventually trickled into the workforce. At first, there was a lot of interest in catering to these novel consumers and fresh new workers. Brands wanted to sell to them and companies wanted to hire them.Then, when they were just about to embark on their adult life (albeit later than the previous generations), the Millennial bashing began. Their public digital lives and willingness to share their opinion came back to bite them. They were pegged as late-blooming, lazy, entitled spendthrifts who spent most of their time socializing and skirting responsibility.

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Market Research in the Age of the Lean Startup

Market Research in the Age of the Lean Startup

The lean approach to startups, innovation and product development is all the rage - and for good reason. There are many benefits to the lean approach, including quicker time to market, reduced development costs, more innovative products and improved customer relationships. However, companies outside the web/digital space can struggle executing on some of the principles of lean development, and even technology companies need a clear vision and strategy, along with processes for collecting and analyzing feedback, to embrace lean principles. Market research can bridge those gaps!

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Lost In Translation

Lost In Translation

Murphy Research has a long history conducting research around the globe - across a range of both qualitative and quantitative methodologies. We know what it takes to convert global business questions into actionable insights. For global research to succeed, particularly when delivering insights across cultures, it is important to maintain consistency while also accommodating unique market dynamics.

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Is Your Brand Tracker Making The Grade?

Is Your Brand Tracker Making The Grade?

It's back-to-school season! Have you done your homework to determine if your brand tracker is making the grade? The benchmark wave of a brand tracker inspires a lot of enthusiasm and engagement among research, marketing, and product teams. But after a few waves, it's easy to put a tracker on auto-pilot.

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How Murphy Research Can Help Your Brand Discover the Emotional Drivers Behind Consumer Behavior

How Murphy Research Can Help Your Brand Discover the Emotional Drivers Behind Consumer Behavior

We like to think of ourselves as rational beings that make careful and logical decisions. When asked about what we look for in say, a new pair of jeans, most of us will mention attributes such as "affordable", "high quality", and "flattering". Few will say that they want a pair of jeans that gives them a feeling of power, excites them, or instills a sense of belonging. Does this mean that emotions don't matter?

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