A Peek Into The Future Of Retail

A Peek Into The Future Of Retail

From forecasting the outright death of retail as we know it to anticipating the "Singularity" (where physical and digital retail worlds merge completely), the future of retail has been heavily debated among experts for several years now. What most speakers and attendees at the Shopper Insights conference ultimately agreed upon is that, despite rapid change, the fundamentals of retail remain the same as ever: consumers continue to look for a balance between value and convenience, while embracing unique and positive experiences - prompting them to explore new channels as they emerge.

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Save The Date: Insights For Impact

Save The Date: Insights For Impact

Here at Murphy Research we care about giving back to our community! Which is why, we are excited to announce we will be hosting a pro-bono market research conference and workshop, Insights for Impact, this June! This is event is open to all local non-profits, social good organizations, and community members interested in learning about market research and how it can help scale impact.

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Creative Qualitative Approaches: A QRCA Conference Overview

Creative Qualitative Approaches: A QRCA Conference Overview

This year's QRCA conference challenged us to think beyond the standard bounds of qualitative research approaches to dig deeper and elevate findings. Most qualitative research looks like this: the moderator asks a question, the participants provide an answer. While this traditional dialogue format will always be the foundation for qualitative research, I was reminded that we are rewarded with richer information when we are creative and open-minded in our sessions.

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3 CES Trends For Brand Marketers

3 CES Trends For Brand Marketers

Even when I'm not in Vegas, each year, I try to view the show through the lens of brand marketers who are juggling growth objectives with innovation and disruption initiatives and tying them to longterm consumer behavior trends. So what's up with consumer tech in 2018?

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How Brands Are Creating Deeper Engagement with TV Viewers

How Brands Are Creating Deeper Engagement with TV Viewers

You think you can watch it all? From our coverage of this year's Media Insights & Engagement Conference, Melanie Schneider from AMC & Sundance TV and her co- presenter Stephanie Yates from WE TV discussed their viewpoints on how we have turned into a "primetime all of the time" audience and demonstrated that the phrase "TV is Dead" is not actually true.

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