Market Research in the Age of the Lean Startup

Market Research in the Age of the Lean Startup

The lean approach to startups, innovation and product development is all the rage - and for good reason. There are many benefits to the lean approach, including quicker time to market, reduced development costs, more innovative products and improved customer relationships. However, companies outside the web/digital space can struggle executing on some of the principles of lean development, and even technology companies need a clear vision and strategy, along with processes for collecting and analyzing feedback, to embrace lean principles. Market research can bridge those gaps!

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Uncovering Invisible Influence In Consumer Behavior

Uncovering Invisible Influence In Consumer Behavior

Ask yourself this question the next time you are deciding what clothes to buy, where to eat, or which television show to watch: How much do other people's behaviors influence your choices? In the book Invisible Influence, author Jonah Berger argues that the decisions we make are influenced a great deal by other people. Not only that, but we are often unaware of this influence, hence its "invisible" nature.

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Research: A Love Story

Research: A Love Story

It's Valentine's Day, and I can't help but reminisce about the first time I fell in love. It was in 1982, and I was 10 years old. She was sophisticated, full of surprises, and very popular. And she was no cheap date. So for a year I mowed lawns and sold lemonade until I had enough money to get her. Eventually I did, and I called her Abigail. Our romance lasted for years. This was no girl. It was a home video-game console called the Atari 2600.

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7 Key Questions Businesses Must Answer

7 Key Questions Businesses Must Answer

It's hard to think of Silicon Valley without thinking of Peter Thiel. You may not agree with everything Thiel does or stands for, but objectively speaking, he's a genius. As PayPal and Palantir co-founder turned VC and one of the first investors in Facebook, he knows startups and technology inside and out. His NYT bestselling book (co-written by Blake Masters), Zero To One, is a must read for anyone that wants to gain a greater understanding of how technology has and hasn't lived up to its full potential.

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B2B Marketing Strategies: Understanding the 5 Types of Tech Buyers

B2B Marketing Strategies: Understanding the 5 Types of Tech Buyers

Crossing the Chasm by Geoffrey Moore is an iconic book for those involved in high-tech sales and marketing. I was first introduced to Moore's concept of the tech adoption life cycle early on in my career when I was doing research for Microsoft. The framework that Moore outlines has been used by countless tech companies in the 25 years since he released the book. Because it is such a core concept, I felt like I knew it well, but had never gone back and read his original book. So I thought it would be nice this summer to go back and read Crossing the Chasm and get a sense for how well it holds up 25 years later.

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