B2B Marketing Strategies: Understanding the 5 Types of Tech Buyers

B2B Marketing Strategies: Understanding the 5 Types of Tech Buyers

Crossing the Chasm by Geoffrey Moore is an iconic book for those involved in high-tech sales and marketing. I was first introduced to Moore's concept of the tech adoption life cycle early on in my career when I was doing research for Microsoft. The framework that Moore outlines has been used by countless tech companies in the 25 years since he released the book. Because it is such a core concept, I felt like I knew it well, but had never gone back and read his original book. So I thought it would be nice this summer to go back and read Crossing the Chasm and get a sense for how well it holds up 25 years later.

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10 Steps to Winning the Gold Medal in B2B Research

10 Steps to Winning the Gold Medal in B2B Research

Do you have what it takes to go for the gold when it comes to B2B (business-to-business) market research? B2B market research is an industry standard for companies whose clients include other businesses. As a relatively new aspect of market research, there are still challenges to overcome when conducting B2B research. Read the steps below to learn how to find B2B respondents that meet your needs ...and become the B2B MVP on your research team.

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4 New Ways Brands Are Connecting Your Health & Home

4 New Ways Brands Are Connecting Your Health & Home

Last week, Yahoo hosted the "Mobile Breakfast 2.0" which was the 6th annual breakfast event for thinkLA, attended by well over 700 marketers, start-ups and media agencies. The topic this year was focused on "The Connected Consumer" and how mobile is providing new ways brands can interact with consumers. There was a variety of speakers and panelists who spoke on topics ranging from IoT, Smart Homes and how advertising is evolving in this app based world.

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3 Ways to Bring Your Segmentation to Life

3 Ways to Bring Your Segmentation to Life

As a client-side researcher conducting segmentation research, it is important to collaborate, communicate and tell stories about the segments across key areas of your organization in order to ensure that the findings are used effectively once the research is complete. To set yourself up to win, be sure to do these three things:

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