How Brands Are Creating Deeper Engagement with TV Viewers

How Brands Are Creating Deeper Engagement with TV Viewers

You think you can watch it all? From our coverage of this year's Media Insights & Engagement Conference, Melanie Schneider from AMC & Sundance TV and her co- presenter Stephanie Yates from WE TV discussed their viewpoints on how we have turned into a "primetime all of the time" audience and demonstrated that the phrase "TV is Dead" is not actually true.

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Silence As A Tool For Market Researchers

Silence As A Tool For Market Researchers

Silence is something that is rarely discussed, but is a critical part of the way we communicate. For most people, silence is uncomfortable and awkward, and they will quickly bring up a new topic or ask a question if there is a moment of silence in conversation. Most people don't spend much time thinking about silence, or its potential as a tool. One group of people who do spend a lot of time thinking about silence, is therapists. Learning to use silence is a critical part of learning to be a good therapist. Once you have spent some time becoming comfortable with silence, you really get a new perspective on people and how they communicate. Researchers can use silence to become better at their craft in a number of ways.

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