How Murphy Research Can Help Your Brand Discover the Emotional Drivers Behind Consumer Behavior

How Murphy Research Can Help Your Brand Discover the Emotional Drivers Behind Consumer Behavior

We like to think of ourselves as rational beings that make careful and logical decisions. When asked about what we look for in say, a new pair of jeans, most of us will mention attributes such as "affordable", "high quality", and "flattering". Few will say that they want a pair of jeans that gives them a feeling of power, excites them, or instills a sense of belonging. Does this mean that emotions don't matter?

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Why Working for Murphy Research Rocks!

Why Working for Murphy Research Rocks!

Although there are a lot of market research companies out there, Murphy Research stands out from the rest. As a two time winner of the Best Places to Work in LA award, let us tell you why we think Murphy Research is awesome.

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Best Market Research Podcasts (Vol. 4): All About the Data!

Best Market Research Podcasts (Vol. 4): All About the Data!

As we have discussed previously, podcasts are not only a great form of entertainment but can also inspire your storytelling. Storytelling can come more naturally if you have a riveting, emotional story to tell, but as market researchers, a significant part of what we do involves crafting stories around data and numbers. I've come across a podcast that does this quite artfully.

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Murphy Research Employee Spotlight: Devora Rogers

Murphy Research Employee Spotlight: Devora Rogers

Last week I started a new job as VP, Account Manager at Murphy Research. I may be new to the team but in many ways it feels literally and figuratively like coming home. I grew up in Santa Monica where Murphy Research's office is now located; the two mile radius around the office and new metro line was my stomping ground. Joining Murphy Research is also about returning to my roots in research where I unexpectedly landed almost a decade ago and where I have since found incredible meaning in the story of human behavior. After several years focused on shopper behavior at IPG and Inmar, the last two years I had stepped away from research into the realm of marketing. I loved many aspects of working in marketing but in many ways my heart longed for more time to understand the how and why behind marketing decisions and less about executing the tactics.

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