5 Steps to Actionable Shopper Research

5 Steps to Actionable Shopper Research

One of the most challenging aspects of designing research is making sure that the design you land on will lead to actionable insights. This is particularly true for later stage research like shopper insights - a place that I've spent a lot of time over the last few years.

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5 Student Tips on How to Impress Us at a Career Fair

5 Student Tips on How to Impress Us at a Career Fair

Recently we discussed tips for connecting with great employers at a career fair . This week, we thought we would share a few secrets to help future candidates stand out from the crowd. Looking to meet Murphy Research at a Career Fair? Here are a few tips to impress us.

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4 Career Fair Tips For Connecting With Great Employers

4 Career Fair Tips For Connecting With Great Employers

Hi, I'm Rachel Podell and I head up Talent Acquisition at Murphy Research. Murphy Research crafts its entry-level Research Associate position through an apprenticeship model to help raise our next generation of market researchers. Our leadership takes a lot of pride in the training and mentorship we offer to help advance junior researchers through our career path. Many of our researchers grow into advanced positions, taking on more complex project work and leadership roles. And, as in any business, some employees do move-on; but, we're proud to say that when they do, most head off to amazing client-side or academic research opportunities. We continue to be proud of our work and training, and as I focus on our talent recruitment efforts, we aim to uncover the pinnacle factors for talent success.

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Laddering Techniques in Qualitative Research

Laddering Techniques in Qualitative Research

Ask someone what a focus group is, and she'll probably describe its iconic trappings -the one-way glass, the name tags, the curious moderator. But there's also an invisible component so powerful that practically no focus group can do without it. That component is called laddering.

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