The Purchase Is Political

The Purchase Is Political

In 2017, the personal became political in a big way, with many people taking to the streets to protest for the first time. Politics have become a part of mainstream culture, from the #MeToo movement to the entrance of more and more celebrities into politics -- and into the White House. In this increasingly political climate, writers at Ad Week, Forbes, and many more, have argued that brands can no longer afford to remain apolitical.

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Lost In Translation

Lost In Translation

Murphy Research has a long history conducting research around the globe - across a range of both qualitative and quantitative methodologies. We know what it takes to convert global business questions into actionable insights. For global research to succeed, particularly when delivering insights across cultures, it is important to maintain consistency while also accommodating unique market dynamics.

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3 CES Trends For Brand Marketers

3 CES Trends For Brand Marketers

Even when I'm not in Vegas, each year, I try to view the show through the lens of brand marketers who are juggling growth objectives with innovation and disruption initiatives and tying them to longterm consumer behavior trends. So what's up with consumer tech in 2018?

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Is Your Brand Tracker Making The Grade?

Is Your Brand Tracker Making The Grade?

It's back-to-school season! Have you done your homework to determine if your brand tracker is making the grade? The benchmark wave of a brand tracker inspires a lot of enthusiasm and engagement among research, marketing, and product teams. But after a few waves, it's easy to put a tracker on auto-pilot.

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Why I'm Done With Storytelling...

Why I'm Done With Storytelling...

I had my Jerry Maguire moment yesterday during an interview. It certainly wasn't the fault of the interviewee, but something snapped in me as he mentioned the skill of "storytelling." My reaction to this was probably so visceral because I have used that exact terminology a million times in capability meetings and presentations. And, I have gone even further using words like data curation, the art of storytelling, crafting, story arc, and countless others.

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