Murphy's New Silicon Beach Neighbors

Murphy's New Silicon Beach Neighbors

Venice Beach over the last decade has become an incubator for startup tech companies. According to a silconbeachla.com database, there are 15 startups currently in Venice Beach in industries ranging from sporting event ticketing apps like pogoseat, to Wevr, a virtual reality platform where designers and engineers can showcase their VR creatives.

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The Power Of Ethnographic Market Research

The Power Of Ethnographic Market Research

As market researchers, we're keenly aware that sometimes there's a gap between what people say and what they do, between aspiration and behavior. That's not because people lie or deliberately mislead (although occasionally they do). Rather, it's often because everyday behaviors and assumptions are so routine and deep-seated they fade into the background of our lives. The implicit and taken-for-granted can be hard to notice, recall, and describe. And yet, some of the deepest insights into consumer attitudes and behaviors lie in those unconscious routines and tacit assumptions. So how do we see the invisible and hear the unspoken?

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Meet The Shoppers

Meet The Shoppers

Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.

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Creative Qualitative Approaches: A QRCA Conference Overview

Creative Qualitative Approaches: A QRCA Conference Overview

This year's QRCA conference challenged us to think beyond the standard bounds of qualitative research approaches to dig deeper and elevate findings. Most qualitative research looks like this: the moderator asks a question, the participants provide an answer. While this traditional dialogue format will always be the foundation for qualitative research, I was reminded that we are rewarded with richer information when we are creative and open-minded in our sessions.

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Top Trends Influencing Purchase Behavior in 2018

Top Trends Influencing Purchase Behavior in 2018

The mass adoption of digital technology has created almost unlimited options when it comes to research sources, influencers, decision-drivers and purchase options for today's shoppers. Understanding key trends among shopper segments is your key to success!

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