Uncovering Invisible Influence In Consumer Behavior

Uncovering Invisible Influence In Consumer Behavior

Ask yourself this question the next time you are deciding what clothes to buy, where to eat, or which television show to watch: How much do other people's behaviors influence your choices? In the book Invisible Influence, author Jonah Berger argues that the decisions we make are influenced a great deal by other people. Not only that, but we are often unaware of this influence, hence its "invisible" nature.

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A Peek Into The Future Of Retail

A Peek Into The Future Of Retail

From forecasting the outright death of retail as we know it to anticipating the "Singularity" (where physical and digital retail worlds merge completely), the future of retail has been heavily debated among experts for several years now. What most speakers and attendees at the Shopper Insights conference ultimately agreed upon is that, despite rapid change, the fundamentals of retail remain the same as ever: consumers continue to look for a balance between value and convenience, while embracing unique and positive experiences - prompting them to explore new channels as they emerge.

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Top Retail Trends of 2018

Top Retail Trends of 2018

What retail and consumer shopping trends are having an impact in 2018? And more importantly, which ones are poised to have a lasting effect in the years to come? Amid the recent upheaval of the retail landscape, many are predicting a continuation of the "retail apocalypse" with more store closings and depressed retail sales. However, Murphy Research expects to see a retail comeback driven by changing shopper behavior, evolving brand positioning, and powerful new technologies. Murphy Research has assessed the landscape and tapped into our in-house shopper and retail experts to pinpoint the trends to watch in 2018 and beyond. Understanding and acting on these consumer, brand, and retailer trends will enable marketers to not just survive in the coming years, but to truly thrive.

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The Doctor Is In...The Kitchen

The Doctor Is In...The Kitchen

We live in a culture increasingly steeped in health and wellness. The messages radiate through the airwaves, pop up on social media feeds, and materialize on store shelves. And whether people are juicing, detoxing, and Soul Cycling or simply cutting down on soft drinks and sugary cereals, their amplifying aspirations are reshaping the consumer landscape.

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Save The Date: Insights For Impact

Save The Date: Insights For Impact

Here at Murphy Research we care about giving back to our community! Which is why, we are excited to announce we will be hosting a pro-bono market research conference and workshop, Insights for Impact, this June! This is event is open to all local non-profits, social good organizations, and community members interested in learning about market research and how it can help scale impact.

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