Murphy Research

Five Shopper Archetypes You Need to Meet

Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.

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Murphy Research

Creative Qualitative Approaches: A QRCA Conference Overview

This year's QRCA conference challenged us to think beyond the standard bounds of qualitative research approaches to dig deeper and elevate findings. Most qualitative research looks like this: the moderator asks a question, the participants provide an answer. While this traditional dialogue format will always be the foundation for qualitative research, I was reminded that we are rewarded with richer information when we are creative and open-minded in our sessions.

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Murphy Research

Top Trends Influencing Purchase Behavior in 2018

The mass adoption of digital technology has created almost unlimited options when it comes to research sources, influencers, decision-drivers and purchase options for today's shoppers. Understanding key trends among shopper segments is your key to success!

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Murphy Research

The Purchase Is Political

In 2017, the personal became political in a big way, with many people taking to the streets to protest for the first time. Politics have become a part of mainstream culture, from the #MeToo movement to the entrance of more and more celebrities into politics -- and into the White House. In this increasingly political climate, writers at Ad Week, Forbes, and many more, have argued that brands can no longer afford to remain apolitical.

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Murphy Research

Lost In Translation

Murphy Research has a long history conducting research around the globe - across a range of both qualitative and quantitative methodologies. We know what it takes to convert global business questions into actionable insights. For global research to succeed, particularly when delivering insights across cultures, it is important to maintain consistency while also accommodating unique market dynamics.

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