Blog - Murphy Research

4 New Ways Brands Are Connecting Your Health & Home

Last week, Yahoo hosted the "Mobile Breakfast 2.0" which was the 6th annual breakfast event for thinkLA, attended by well over 700 marketers, start-ups and media agencies. The topic this year was focused on "The Connected Consumer" and how mobile is providing new ways brands can interact with consumers. There was a variety of speakers and panelists who spoke on topics ranging from IoT, Smart Homes and how advertising is evolving in this app based world.

2016-03-30 489 Lisa Brown Technology, B2B, Tips

Tech Trends: 3 Important Milestones in Esports History

Tech Trends is a new series from Murphy Research where we will cover some of the latest trends across a number of platforms - gaming, social media, digital entertainment, and online media. Our inaugural blogpost is written by a Murphy researcher and gaming enthusiast, Brandon Barberio.

2016-03-13 489 Brandon Barberio Technology

It's Time To Say Enough To "Good Enough" Technology

This is Part Two of our two-part debate on whether we should be investing in brand name technology or settling for product that simply get the job done. Check out Part One here. It all started with the Flip camcorder. Up until that point consumers were demanding only the best - the highest quality HDTV.

2015-01-22 452 Chuck Murphy Technology, Tips

Should You Really Splurge On That Name Brand TV?

This is Part One of a two-part debate on whether we should be investing in brand name technology. As we gear up for Super Bowl XLIX in a couple weeks, I've started seeing lots of ads for discounted TVs. This got me thinking, do we really need to splurge for that top of the line TV?

2015-01-15 655 Kavi Kapadia Technology, Tips

What Do Moms Want?

Since nearly everything we work on is very confidential, it is a rare treat for us when a client decides to publicize one of our studies.

2012-02-28 680 Maggie Bright Insights

Meet The Shoppers

April 20, 2018

Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.It's time for marketers to get back to the basics and know your shoppers.

The Power Of Ethnographic Market Research

April 27, 2018

As market researchers, we're keenly aware that sometimes there's a gap between what people say and what they do, between aspiration and behavior. That's not because people lie or deliberately mislead (although occasionally they do). Rather, it's often because everyday behaviors and assumptions are so routine and deep-seated they fade into the background of our lives. The implicit and taken-for-granted can be hard to notice, recall, and describe. And yet, some of the deepest insights into consumer attitudes and behaviors lie in those unconscious routines and tacit assumptions. So how do we see the invisible and hear the unspoken?

LeBron Arrives in LA: How Businesses Can Ride the Wave

October 18, 2018

LeBron James making his move to LA has been one of the most talked-about decisions in the sports world. His four-year, $154 million contract ($38,500,000 a year) will make him the highest paid NBA player ever. There's a new legend in town, but one thing that really separates King James from former Lakers greats is the heavy economic opportunity he has brought to each of the cities in which he's played. The study of this has been dubbed "LeConomics," and big brands and local establishments alike need to understand the impact of this economic force.

WEBINAR: Tech's Impact on America's Health & Wellness

October 3, 2018

The proliferation of smartphone apps, wearable trackers, smart clothes and other health tech has given us access to more information about our fitness and nutrition than ever before. But does collecting all this data make us any healthier?

The Future of Augmented Reality at Murphy Research

July 31, 2017

What is AR? AR, meaning Augmented Reality, is an emerging technology that blends the physical world with elements of computer generated imagery and/or animation. A great example of this is the facial filters that Snapchat offers.

Market Research in the Age of the Lean Startup

August 1, 2018

The lean approach to startups, innovation and product development is all the rage - and for good reason. There are many benefits to the lean approach, including quicker time to market, reduced development costs, more innovative products and improved customer relationships. However, companies outside the web/digital space can struggle executing on some of the principles of lean development, and even technology companies need a clear vision and strategy, along with processes for collecting and analyzing feedback, to embrace lean principles. Market research can bridge those gaps!