4 New Ways Brands Are Connecting Your Health & Home

4 New Ways Brands Are Connecting Your Health & Home

Last week, Yahoo hosted the "Mobile Breakfast 2.0" which was the 6th annual breakfast event for thinkLA, attended by well over 700 marketers, start-ups and media agencies. The topic this year was focused on "The Connected Consumer" and how mobile is providing new ways brands can interact with consumers. There was a variety of speakers and panelists who spoke on topics ranging from IoT, Smart Homes and how advertising is evolving in this app based world.

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Tech Trends: 3 Important Milestones in Esports History

Tech Trends: 3 Important Milestones in Esports History

Tech Trends is a new series from Murphy Research where we will cover some of the latest trends across a number of platforms - gaming, social media, digital entertainment, and online media. Our inaugural blogpost is written by a Murphy researcher and gaming enthusiast, Brandon Barberio.

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It's Time To Say Enough To

It's Time To Say Enough To "Good Enough" Technology

This is Part Two of our two-part debate on whether we should be investing in brand name technology or settling for product that simply get the job done. Check out Part One here. It all started with the Flip camcorder. Up until that point consumers were demanding only the best - the highest quality HDTV.

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Should You Really Splurge On That Name Brand TV?

Should You Really Splurge On That Name Brand TV?

This is Part One of a two-part debate on whether we should be investing in brand name technology. As we gear up for Super Bowl XLIX in a couple weeks, I've started seeing lots of ads for discounted TVs. This got me thinking, do we really need to splurge for that top of the line TV?

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What Do Moms Want?

What Do Moms Want?

Since nearly everything we work on is very confidential, it is a rare treat for us when a client decides to publicize one of our studies.

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