Millennials are currently the largest adult generation in the United States with millennial dads representing 5% of the current US population and growing. Dads are increasingly responsible for household purchasing decisions and spending. A deep dive into our syndicated health and fitness study (SOOH) reveals a unique cohort that is highly involved in fitness and nutrition and is engaged in the choices they make within these categories.
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LeBron James making his move to LA has been one of the most talked-about decisions in the sports world. His four-year, $154 million contract ($38,500,000 a year) will make him the highest paid NBA player ever. There’s a new legend in town, but one thing that really separates King James from former Lakers greats is the heavy economic opportunity he has brought to each of the cities in which he’s played. The study of this has been dubbed "LeConomics," and big brands and local establishments alike need to understand the impact of this economic force.
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The proliferation of smartphone apps, wearable trackers, smart clothes and other health tech has given us access to more information about our fitness and nutrition than ever before. But does collecting all this data make us any healthier?
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The Great Recession was the economic event that shaped the Millennials’ prospects just as they were ready to enter the job market. They stayed at home, went back to school, took advantage of the gig economy and eventually trickled into the workforce. At first, there was a lot of interest in catering to these novel consumers and fresh new workers. Brands wanted to sell to them and companies wanted to hire them.Then, when they were just about to embark on their adult life (albeit later than the previous generations), the Millennial bashing began. Their public digital lives and willingness to share their opinion came back to bite them. They were pegged as late-blooming, lazy, entitled spendthrifts who spent most of their time socializing and skirting responsibility.
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It’s an exciting time here at Murphy Research, as we’ve just secured our place among the 2018 Best Places to Work by the Los Angeles Business Journal. We are honored! Murphy Research prides itself on its client-driven approach focused on our three pillars: Creative Design, Rigorous Execution, & Enduring Insights. However, our team’s mindset is much more than this. We make strategic decisions every day by assessing what will be the best outcome for a given project and what’s best for our clients, because at the end of the day, that’s what we know is best for the business. But I also genuinely tell candidates this every day: as much as we care about our clients, our leadership cares just as deeply about its employees.
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The lean approach to startups, innovation and product development is all the rage - and for good reason. There are many benefits to the lean approach, including quicker time to market, reduced development costs, more innovative products and improved customer relationships. However, companies outside the web/digital space can struggle executing on some of the principles of lean development, and even technology companies need a clear vision and strategy, along with processes for collecting and analyzing feedback, to embrace lean principles. Market research can bridge those gaps!
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Ask yourself this question the next time you are deciding what clothes to buy, where to eat, or which television show to watch: How much do other people’s behaviors influence your choices? In the book Invisible Influence, author Jonah Berger argues that the decisions we make are influenced a great deal by other people. Not only that, but we are often unaware of this influence, hence its "invisible" nature.
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From forecasting the outright death of retail as we know it to anticipating the "Singularity" (where physical and digital retail worlds merge completely), the future of retail has been heavily debated among experts for several years now. What most speakers and attendees at the Shopper Insights conference ultimately agreed upon is that, despite rapid change, the fundamentals of retail remain the same as ever: consumers continue to look for a balance between value and convenience, while embracing unique and positive experiences - prompting them to explore new channels as they emerge.
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The proliferation of smartphone apps, wearable trackers, smart clothes and other health tech has given us access to more information about our fitness and nutrition than ever before. But does collecting all this data make us any healthier?
It's an exciting time here at Murphy Research, as we've just secured our place among the 2018 Best Places to Work by the Los Angeles Business Journal. We are honored! Murphy Research prides itself on its client-driven approach focused on our three pillars: Creative Design, Rigorous Execution, and Enduring Insights. However, our team's mindset is much more than this. We make strategic decisions every day by assessing what will be the best outcome for a given project and what's best for our clients, because at the end of the day, that's what we know is best for the business. But I also genuinely tell candidates this every day: as much as we care about our clients, our leadership cares just as deeply about its employees.
LeBron James making his move to LA has been one of the most talked-about decisions in the sports world. His four-year, $154 million contract ($38,500,000 a year) will make him the highest paid NBA player ever. There's a new legend in town, but one thing that really separates King James from former Lakers greats is the heavy economic opportunity he has brought to each of the cities in which he's played. The study of this has been dubbed "LeConomics", and big brands and local establishments alike need to understand the impact of this economic force.
The Great Recession was the economic event that shaped the Millennials' prospects just as they were ready to enter the job market. They stayed at home, went back to school, took advantage of the gig economy and eventually trickled into the workforce. At first, there was a lot of interest in catering to these novel consumers and fresh new workers. Brands wanted to sell to them and companies wanted to hire them.Then, when they were just about to embark on their adult life (albeit later than the previous generations), the Millennial bashing began. Their public digital lives and willingness to share their opinion came back to bite them. They were pegged as late-blooming, lazy, entitled spendthrifts who spent most of their time socializing and skirting responsibility.
What is AR? AR, meaning Augmented Reality, is an emerging technology that blends the physical world with elements of computer generated imagery and/or animation. A great example of this is the facial filters that Snapchat offers.
Crossing the Chasm by Geoffrey Moore is an iconic book for those involved in high-tech sales and marketing. I was first introduced to Moore's concept of the tech adoption life cycle early on in my career when I was doing research for Microsoft. The framework that Moore outlines has been used by countless tech companies in the 25 years since he released the book. Because it is such a core concept, I felt like I knew it well, but had never gone back and read his original book. So I thought it would be nice this summer to go back and read Crossing the Chasm and get a sense for how well it holds up 25 years later.