It's Time To Say Enough To

It's Time To Say Enough To "Good Enough" Technology

This is Part Two of our two-part debate on whether we should be investing in brand name technology or settling for product that simply get the job done. Check out Part One here. It all started with the Flip camcorder. Up until that point consumers were demanding only the best - the highest quality HDTV.

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Should You Really Splurge On That Name Brand TV?

Should You Really Splurge On That Name Brand TV?

This is Part One of a two-part debate on whether we should be investing in brand name technology. As we gear up for Super Bowl XLIX in a couple weeks, I've started seeing lots of ads for discounted TVs. This got me thinking, do we really need to splurge for that top of the line TV?

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What Do Moms Want?

What Do Moms Want?

Since nearly everything we work on is very confidential, it is a rare treat for us when a client decides to publicize one of our studies.

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