Blog - Murphy Research

What I Learned from the Omnishopper Conference: Day 1

Last week I attended the OmniShopper conference held at the Radisson Blu in Chicago, Il. This annual event promised to inspire, engage and transform brands into the future of retailing. After attending two of the three days, a multitude of sessions, keynote speakers and networking opportunities, here are my key takeways.

2016-07-20 453 Lisa Brown Insights, Technology, Conferences

What We Learned From IIEX: How Tech is Changing Market Research

Maggie and I had the pleasure of attending the IIeX conference in Atlanta last month. As usual IIeX was packed with innovative researchers looking to socialize and stay abreast of the latest industry trends. Maggie and I had a cup of (iced) coffee on the way out the door and made a list of our key takeaways for the week.

2016-07-15 418 Chuck Murphy Conferences, Insights

3 Keys to the Future of Marketing to Millenials

The Los Angeles chapter of the American Marketing Association recently hosted a "Marketing to Millennials" conference held at General Assembly in downtown Santa Monica.

2016-06-28 454 Lisa Brown Tips, Conferences

3 Important Tips to Get Your Resume Noticed

As Director of Human Resources and Talent Development here at Murphy Research, I conduct a lot of interviews, scan numerous resumes daily and have sat in hours of debrief sessions. Plus there are the reference and social media checks, application review and more feedback from interviewers. That's a lot of data! Then there is the challenge to quantify someone's cultural fit or an interviewer's tendency to rely on a "gut feeling." Those last two are out of the candidate's control, however, I can provide three values that are inherent in the top talent we hire:

2016-05-11 445 Shaeza McNear Tips

Gearing Up For the Future of Automotive Marketing

This year's ThinkLA Automotive Breakfast was a sold-out crowd again held at the Beverly Hilton. This time, the hotel was prepared for the hundreds of attendees making their way into the event, however, due to my last minute ticket purchase, I was put in the nose bleed section of the ballroom. (Tip for next time, purchase your ticket earlier than a week out!).

2016-04-27 462 Lisa Brown Technology, Tools, Conferences

Meet The Shoppers

April 20, 2018

Every savvy marketer knows that all shoppers are not created equal. It can be easy to get caught up in the latest buzz or stuck in age-old assumptions - e.g. shoppers demand personalization; consumers always love promotions; if it's organic, it will sell! - but marketers quickly learn if they spread their brand and their resources too thin, their message will get lost and they'll lose customers along the way.It's time for marketers to get back to the basics and know your shoppers.

The Power Of Ethnographic Market Research

April 27, 2018

As market researchers, we're keenly aware that sometimes there's a gap between what people say and what they do, between aspiration and behavior. That's not because people lie or deliberately mislead (although occasionally they do). Rather, it's often because everyday behaviors and assumptions are so routine and deep-seated they fade into the background of our lives. The implicit and taken-for-granted can be hard to notice, recall, and describe. And yet, some of the deepest insights into consumer attitudes and behaviors lie in those unconscious routines and tacit assumptions. So how do we see the invisible and hear the unspoken?

LeBron Arrives in LA: How Businesses Can Ride the Wave

October 18, 2018

LeBron James making his move to LA has been one of the most talked-about decisions in the sports world. His four-year, $154 million contract ($38,500,000 a year) will make him the highest paid NBA player ever. There's a new legend in town, but one thing that really separates King James from former Lakers greats is the heavy economic opportunity he has brought to each of the cities in which he's played. The study of this has been dubbed "LeConomics," and big brands and local establishments alike need to understand the impact of this economic force.

WEBINAR: Tech's Impact on America's Health & Wellness

October 3, 2018

The proliferation of smartphone apps, wearable trackers, smart clothes and other health tech has given us access to more information about our fitness and nutrition than ever before. But does collecting all this data make us any healthier?

The Future of Augmented Reality at Murphy Research

July 31, 2017

What is AR? AR, meaning Augmented Reality, is an emerging technology that blends the physical world with elements of computer generated imagery and/or animation. A great example of this is the facial filters that Snapchat offers.

Market Research in the Age of the Lean Startup

August 1, 2018

The lean approach to startups, innovation and product development is all the rage - and for good reason. There are many benefits to the lean approach, including quicker time to market, reduced development costs, more innovative products and improved customer relationships. However, companies outside the web/digital space can struggle executing on some of the principles of lean development, and even technology companies need a clear vision and strategy, along with processes for collecting and analyzing feedback, to embrace lean principles. Market research can bridge those gaps!