Research Measurement in a State of Crisis?

Research Measurement in a State of Crisis?

This was my first Media Insights & Engagement Conference which was a change of learning for me as I have been focused on attending conferences focused more on the shopper or consumer. However, even though this was media focused, there were incredible speakers that all tied back to how measurement has evolved over the past few years and how we can leverage this to understand audiences better.

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What Can Market Researchers Learn from Hamilton?

What Can Market Researchers Learn from Hamilton?

Last summer I found myself sitting in New York City's Richard Rodgers Theatre, restless with high expectations. Finally, the lights dimmed, the crowd hushed - and the show began. Three hours later, when the curtain closed, I skipped out of the theater overjoyed. And so did everyone around me. We had just seen the greatest musical of the decade, maybe ever. We had seen Hamilton.

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5 Ways That Big Data is Changing the Way We Do Research

5 Ways That Big Data is Changing the Way We Do Research

You have just created data by clicking on this page. 2.5 exabytes (or 2.5 billion gigabytes) of data are generated each day from everything from our online browsing to our daily activity as tracked by mobile sensors. To give you a sense of how much data that is, 1 exabyte is about 3000 times the size of all the content in the Library of Congress. Up until 2012, humanity had only created a total of 5 exobytes of data. Then in 2013, with the explosion of the Internet, we created the same amount of data in a single year that had ever been created before.

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How The Automotive Industry is Shaping the Future of Marketing

How The Automotive Industry is Shaping the Future of Marketing

I've now attended two automotive summits since switching out of the consumer goods corporate researcher world.... Being from a small town in Nebraska, I learned to drive a manual out on an icy dirt road in the middle of winter. This early experience being around cars, tractors and trucks has continued into my adulthood and my appreciation for a good vehicle.

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What I Learned From The Omnishopper Conference: Day 2

What I Learned From The Omnishopper Conference: Day 2

Welcome to my recap of Day 2 of the OmniShopper Conference! Continuing from the solid themes built on Day 1 of the OmniShopper Conference, we opened Day 2 of the OmniShopper conference with the dynamic duo of Erica Orange and Jared Weiner from The Future Hunters. They gave us 3 highlights from Day 1:

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