3 CES Trends For Brand Marketers

3 CES Trends For Brand Marketers

Even when I'm not in Vegas, each year, I try to view the show through the lens of brand marketers who are juggling growth objectives with innovation and disruption initiatives and tying them to longterm consumer behavior trends. So what's up with consumer tech in 2018?

Read more
How Brands Are Creating Deeper Engagement with TV Viewers

How Brands Are Creating Deeper Engagement with TV Viewers

You think you can watch it all? From our coverage of this year's Media Insights & Engagement Conference, Melanie Schneider from AMC & Sundance TV and her co- presenter Stephanie Yates from WE TV discussed their viewpoints on how we have turned into a "primetime all of the time" audience and demonstrated that the phrase "TV is Dead" is not actually true.

Read more
Research Measurement in a State of Crisis?

Research Measurement in a State of Crisis?

This was my first Media Insights & Engagement Conference which was a change of learning for me as I have been focused on attending conferences focused more on the shopper or consumer. However, even though this was media focused, there were incredible speakers that all tied back to how measurement has evolved over the past few years and how we can leverage this to understand audiences better.

Read more
What Can Market Researchers Learn from Hamilton?

What Can Market Researchers Learn from Hamilton?

Last summer I found myself sitting in New York City's Richard Rodgers Theatre, restless with high expectations. Finally, the lights dimmed, the crowd hushed - and the show began. Three hours later, when the curtain closed, I skipped out of the theater overjoyed. And so did everyone around me. We had just seen the greatest musical of the decade, maybe ever. We had seen Hamilton.

Read more