Top Trends Influencing Purchase Behavior in 2018

Top Trends Influencing Purchase Behavior in 2018

The mass adoption of digital technology has created almost unlimited options when it comes to research sources, influencers, decision-drivers and purchase options for today's shoppers. Understanding key trends among shopper segments is your key to success!

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The Purchase Is Political

The Purchase Is Political

In 2017, the personal became political in a big way, with many people taking to the streets to protest for the first time. Politics have become a part of mainstream culture, from the #MeToo movement to the entrance of more and more celebrities into politics -- and into the White House. In this increasingly political climate, writers at Ad Week, Forbes, and many more, have argued that brands can no longer afford to remain apolitical.

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3 CES Trends For Brand Marketers

3 CES Trends For Brand Marketers

Even when I'm not in Vegas, each year, I try to view the show through the lens of brand marketers who are juggling growth objectives with innovation and disruption initiatives and tying them to longterm consumer behavior trends. So what's up with consumer tech in 2018?

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How Brands Are Creating Deeper Engagement with TV Viewers

How Brands Are Creating Deeper Engagement with TV Viewers

You think you can watch it all? From our coverage of this year's Media Insights & Engagement Conference, Melanie Schneider from AMC & Sundance TV and her co- presenter Stephanie Yates from WE TV discussed their viewpoints on how we have turned into a "primetime all of the time" audience and demonstrated that the phrase "TV is Dead" is not actually true.

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