How Brands Can Leverage Geo-locational Targeting

How Brands Can Leverage Geo-locational Targeting

As the term geolocational starts to become more widespread in the marketing universe, this blog post is focusing on a few key takeaways centered on what geolocational targeting is, how to leverage it at the shopper's point of decide and what the metrics mean for your brands.

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Understanding Consumers: Thinking Fast and Slow

Understanding Consumers: Thinking Fast and Slow

Thinking Fast and Slow is one of those books that most people in our field have read, or plan to read. It is a cornerstone work that embodies nearly 40 years of research that Dr. Kahneman worked on with his longtime partner Amos Tversky. The book spans a number of key areas and can be a bit dense at times, but is nonetheless amazing in terms of the breadth of questions Dr. Kahneman and Dr. Tversky were able to not only ask, but devise solid empirical methods to answer in the course of their careers. Dr. Kahneman is a world-renowned Psychologist, and interestingly, he was awarded a nobel prize in economics in 2002 for his work related to human irrationality.

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5 Tips for Building Brand Loyalty

5 Tips for Building Brand Loyalty

Every experience with the brand should be considered an important customer touchpoint, even market research. Rather than treating client sample like panel sample, use it to create a special experience for your customers. A great customer-focused survey will yield high-quality data in addition to making customers more enthusiastic about supporting your brand in the future. For tips on building loyalty through survey research, check out our five tips listed below.

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What Marketers Can Learn from Riding Elephants

What Marketers Can Learn from Riding Elephants

We are big fans of Chip and Dan Heath, as you may be able to tell from our review of their first book, Made to Stick. So we naturally scooped up Switch and decided to give it a read. Switch focuses on how some people, organizations, companies, and cultures are able to successfully change, but also how difficult it can be to implement change. The authors summarize the goal of the book nicely with the phrase "how to change things when change is hard". Given that we spend about 110% of our time working with brands who are looking to change some aspect of human behavior, we figured this book was a perfect way to spend some free time.

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2 Key Components to Sharing Research Insights Internationally

2 Key Components to Sharing Research Insights Internationally

In today's global economy, companies—across all industries—have found it necessary to expand their operations beyond their country's borders. These expansions have led to a more culturally diverse and international work force. As a result, we often find ourselves leading research projects for Mexican marketers in the Middle East or for American teams in Brazil, the UK, and Germany. Focusing on the flawless execution of international research isn't enough to be successful. You also need to be mindful of the way in which you share global insights.

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