Silence As A Tool For Market Researchers

Silence As A Tool For Market Researchers

Silence is something that is rarely discussed, but is a critical part of the way we communicate. For most people, silence is uncomfortable and awkward, and they will quickly bring up a new topic or ask a question if there is a moment of silence in conversation. Most people don't spend much time thinking about silence, or its potential as a tool. One group of people who do spend a lot of time thinking about silence, is therapists. Learning to use silence is a critical part of learning to be a good therapist. Once you have spent some time becoming comfortable with silence, you really get a new perspective on people and how they communicate. Researchers can use silence to become better at their craft in a number of ways.

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Research: A Love Story

Research: A Love Story

It's Valentine's Day, and I can't help but reminisce about the first time I fell in love. It was in 1982, and I was 10 years old. She was sophisticated, full of surprises, and very popular. And she was no cheap date. So for a year I mowed lawns and sold lemonade until I had enough money to get her. Eventually I did, and I called her Abigail. Our romance lasted for years. This was no girl. It was a home video-game console called the Atari 2600.

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7 Key Questions Businesses Must Answer

7 Key Questions Businesses Must Answer

It's hard to think of Silicon Valley without thinking of Peter Thiel. You may not agree with everything Thiel does or stands for, but objectively speaking, he's a genius. As PayPal and Palantir co-founder turned VC and one of the first investors in Facebook, he knows startups and technology inside and out. His NYT bestselling book (co-written by Blake Masters), Zero To One, is a must read for anyone that wants to gain a greater understanding of how technology has and hasn't lived up to its full potential.

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