UNFORGETTABLE STORY WRITING IN 6 EASY STEPS

UNFORGETTABLE STORY WRITING IN 6 EASY STEPS

Why do we remember urban legends dozens of years after a spooky slumber party? How do we recall the plots of iconic movies like The Godfather when we can't tell someone what we ate for lunch yesterday? When did you first hear the story of Goldilocks and the three bears? Could you pinpoint the first Budweiser Super Bowl ad you watched?

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4 Questions to Ask Before You Start A New Marketing Research Project

4 Questions to Ask Before You Start A New Marketing Research Project

I had one big question that led me to four more important questions, "How do you convince someone to pay attention to your message?" I once read that people form their opinion of you within 30 seconds of meeting you. The proliferation of communication platforms and the people that know how to use them has further reduced this 30-second window into 7 seconds, 140 characters, or one image to communicate an entire narrative.

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Why Marketers Need to Become Better Storytellers

Why Marketers Need to Become Better Storytellers

What We're Reading: Winning The Story Wars by Jonah Sachs There has been a lot written about storytelling, and it is certainly a very important topic as CMOs grapple with the impact of social media on marketing paradigms. Few people seem able to discuss the power of story as clearly and passionately as Jonah Sachs.

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