Two ways to Use Market Research for Brand Strategy

Two ways to Use Market Research for Brand, Marketing and PR Strategy

Marketers frequently leverage research to inform and track brand and product strategy, because it provides timely, relevant insights into the market, the competition and your target audiences. But fewer marketers are also taking advantage of research as the basis for timely and highly-relevant thought leadership content or advocacy that supports ongoing campaign efforts for the full sales lifecycle – and this is a huge opportunity.

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Help Us Help You: Fill Out the Census!

Help Us Help You: Fill Out the Census!

10 minutes. 10 questions. 10 years of impact. If you work in market research, you often hear and throw around the phrase “rep to census”. We field most of our studies “rep to census”, meaning we distribute our surveys in a way that matches up with the demographics of the country or region that we’re focusing on including age, gender, ethnicity, region, and income.

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It’s Now Available! The Weekly Workout: Fitness Rhythms through the Week and Year

It’s Now Available! The Weekly Workout: Fitness Rhythms through the Week and Year

The Q2 2020 report from our State of Our Health Syndicated Series is now available for purchase! For more information or to purchase the report fill out the form here. Integrating our robust, continuously tracking quantitative dataset with rich qualitative research from nutrition- and fitness-engaged consumers, this report focuses on fitness rhythms and patterns across the week and through the year. From daily fitness planning to seasonal changes in energy and activities, this report provides an in-depth look at how consumers approach and adapt their routines over time, including during the COVID pandemic.

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Mental vs. Physical Health - A Generational Battle

Mental vs. Physical Health - A Generational Battle

May is Mental Health Awareness Month and there couldn’t be a more relevant topic to discuss during our current climate. Based on a 2018 study by The National Alliance on Mental Health (NAMI), almost 1 in 5 U.S. adults and 1 and 6 U.S. youth aged 6-17 experienced some type of mental illness in 2017, most commonly anxiety.

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Is The Dad Bod Real?

Is The Dad Bod Real?

Millennials are currently the largest adult generation in the United States with millennial dads representing 5% of the current US population and growing. Dads are increasingly responsible for household purchasing decisions and spending. A deep dive into our syndicated health and fitness study (SOOH) reveals a unique cohort that is highly involved in fitness and nutrition and is engaged in the choices they make within these categories.

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LeBron Arrives in LA: How Businesses Can Ride the Wave

LeBron Arrives in LA: How Businesses Can Ride the Wave

LeBron James making his move to LA has been one of the most talked-about decisions in the sports world. His four-year, $154 million contract ($38,500,000 a year) will make him the highest paid NBA player ever. There’s a new legend in town, but one thing that really separates King James from former Lakers greats is the heavy economic opportunity he has brought to each of the cities in which he’s played. The study of this has been dubbed "LeConomics," and big brands and local establishments alike need to understand the impact of this economic force.

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Say Goodbye to Generation Bashing

Say Goodbye to Generation Bashing

The Great Recession was the economic event that shaped the Millennials’ prospects just as they were ready to enter the job market. They stayed at home, went back to school, took advantage of the gig economy and eventually trickled into the workforce. At first, there was a lot of interest in catering to these novel consumers and fresh new workers. Brands wanted to sell to them and companies wanted to hire them.Then, when they were just about to embark on their adult life (albeit later than the previous generations), the Millennial bashing began. Their public digital lives and willingness to share their opinion came back to bite them. They were pegged as late-blooming, lazy, entitled spendthrifts who spent most of their time socializing and skirting responsibility.

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